Honda Gives Up The Funk

Sometime last fall, the crew at RPA switched the Honday Odyssey’s theme song from Foghat’s “Slow Ride” to P-Funk’s “Give Up The Funk.” I can’t find the spot online, although you can see the earlier Foghat version at RPA.com. Given that the spot is not online, I present George Clinton on David Letterman circa 1986, […]

The Value of Tolerance

In February, John Amaechi spoke about his homosexuality on ESPN’s Outside the Lines program. He also released a book, Man in the Middle, published by ESPN Books, which discusses his career and life as a closeted professional athlete. Amaechi is the first NBA player to speak publicly about being gay. Now, according to The New […]

A Little Baio For Your Weekend

Seems that there’s been a bit of Scott Baio bashing amongst the commenters on this board lately. To counteract such negativity, I present to you a commercial he did on behalf of the Los Angeles Sherriffs Star Organization in 2003. And I shouldn’t have to point out the delicious irony of Mad Mel playing the […]

Rachael Ray Finds Time To Make The Donuts

Sometimes, I like Rachael Ray. Sometimes, I like Dunkin’ Donuts. But together? I’m not sure about that. However, we’re all just gonna have to get used to it: As its new brand representative, Ray will appear in a multi-platform marketing campaign for Dunkin’ Donuts. Ray will also lend her perspective to the Dunkin’ Donuts culinary […]

That’s Entertainment

The New York Times “Sunday Styles” section looks at a disturbing development, or excellent business opportunity, depending on one’s point-of-view regarding consumerism and celebrity worship. Screens big and small are already full of recognizable brands like Coke and Cheerios placed in strategic view, a practice known as explicit product placement. But, until recently, viewers had […]

K-Fed’s “Rappin’ Patty” On Superbowl Sunday

The Wall Street Journal (paid sub. req.), in what may be a first for the paper, is running a piece on K-Fed. Nationwide Mutual Insurance has tapped Kevin Federline, soon-to-be ex-husband of pop star Britney Spears, to star in its 30-second Super Bowl spot, a move that guarantees the insurer acres of free publicity. The […]

Ahm-SAH-leh

Amsale Aberra, a 52-year-old couture wedding gown designer — and a native of Ethiopia — is the new spokesperson for the MKX, Lincoln’s first entry in the compact crossover wagon market. According to The Wall Street Journal (paid sub. req.), Ms. Aberra’s New York-based wedding- and evening-dress house, claims annual sales of about $30 million. […]

Futbol, You Bet

In this spot, a young girl with mad football skills helps market a bank. The audio bed is motivational hip-hop. “I know I can, be what I want to be” is the work hard message. The bank seems to be saying something about long term investments and scouting opportunity. Or maybe this is a new […]

A Screen Is A Screen Is A Screen

The New York Times reports that celebrities appear in 20 percent of TV commercials, up from 10 percent a decade ago. And it’s not just more celebs, it’s better celebs that are finding their way into brand’s mini-productions. Oscar-winning actors like Nicole Kidman, Sally Field, Susan Sarandon, Diane Keaton and Robert De Niro no longer […]

Decorating The Cat

Idolator and FishBowlNY are both reporting that American singer/songwriter Cat Power is the new face of Channel’s jewelry line. She has previously made commercials for GAP and Cingular. Ms. Power, a.k.a. Charlyn “Chan” Marshall is known for her minimalist, often pastoral music, sparse guitar and piano and ethereal, Southern-styled vocals. She’s also known to be […]