Rose Isn’t Much of A Pepper

Axl Rose of Guns N’ Roses is taking legal action against Dr. Pepper. The singer is upset about the soda makers botched giveaway associated with the release of his band’s “Chinese Democracy” album. According to Ad Age, Rose’s lawyer Alan Gutman “pounced on the soft-drink marketer, claiming it failed to deliver on its promise to […]

The First Lady of Brand Advocacy

According to The New York Times, Mrs. Obama gave a big shout out to J. Crew during her Oct. 27 appearance on The Tonight Show With Jay Leno. Dressed in a $148 pencil skirt, a $148 yellow and brown tank top and a $118 yellow cardigan, she seemed to be promoting both fiscal prudence and […]

Lunch with Ivanka

Would you like to dine mid-day with the lovely heiress to the Trump fortune? Of course, you would. Well, now it’s almost possible, as Ivanka Trump, in tandem with ConAgra Foods, plans to swap out your boring brown bag lunch with something a bit sexier. According to Ad Age, the product launch on Oct. 21 […]

I Am An Antichrist, But I Like Butter

I was too young for Punk, but still, seeing Johnny Rotten push butter on TV does seem a bit odd. The Guardian has more: One-time punk pin-up and sometime anarchist John Lydon has mellowed further into middle age by starring in a £5m TV campaign for Country Life butter. The campaign, available to watch exclusively […]

Good Thing It’s Not Called Blue Roof Inn

After Red Roof Inn was sold last year to a private equity group, the new management team wanted to break out of TV advertising, in favor of a more integrated approach. They found it in a celebrity endorsement deal with country artists Phil Vassar and the group Little Big Town, according to The New York […]

“Pretty Baby” on the New Baby Boom

Need a new vehicle that goes great with your stroller? VW wants to sell you one, and they’ve hired Brooke Shields to help drive you to a dealer. Adweek’s Barbara Lippert, for one, is in favor of the approach. I like Brooke Shields, especially when the picture-perfect Princeton grad plays against her natural earnestness, as […]

Scratching Pepsi for Dollars

According to Pepsi, August is “Month in the Mix,” a time to pay tribute to the DJ and DJ culture. “DJs are respected trendsetters who have an undeniable influence on hip-hop culture,” said Frank Cooper, VP of portfolio brands, Pepsi-Cola North America. Pepsi will be putting on a series of events this month featuring DJs […]

Nike On A ?uest

There are trophies and then there are trophies. ?uestlove, of Philly rap group The Roots, prefers his in sneaker form. In ?uestlove’s world, gold records are commonplace. But yor own kicks from Nike…now that’s status. never let it be said that dreams don’t come true. 4 years ago i watched BAPE/reebok shower Pharrell with all […]