I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record. According to BrandWeek, retailer […]
Visit Blackberry.com/U2 for more info on the brand’s integration with Ireland’s most popular rock band. Agency: Arc Worldwide, Chicago Director: Alex Courtes of Partizan
“Dreams vs. Nightmares” is the latest installment in Honda’s DREAM THE IMPOSSIBLE documentary series. Launched in January, the series works to reveal the true essence of Honda’s corporate philosophy. “We hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news,” says Barbara Ponce, manager of corporate advertising […]
…to remember when he was THE biggest star in the world.
In the spot above, Dr. Dre teases a song called “Shit Popped Off,” from his long-awaited album Detox, currently slated for a late 2009 release on Aftermath/Interscope. Dre’s last release, Dr. Dre 2001 was in 1999, which gives added meaning to the concept of slow. [via Billboard]
With Lux Shampoo, Unilever is striving to make beauty available to all women. To achieve their mission, the global packaged goods concern is turning to the star power of Catherine Zeta-Jones in a Hollywood-like production. According to Brand Republic, the short, “Alchemist,” was created by JWT from an original screenplay by Jeffrey Caine, who also […]
Like other famous white girls from the British Isles, Aimeé Ann Duffy is a retro soul singer whose songs take one to another place and time. What place and time the above advert represents is hard to say. Could be 1972, could be tomorrow. Maybe that’s the point. Self-discovery is eternal and Diet Coke is […]