When They Own It, They Really Mean It

According to The Wall Street Journal, celebs, like agencies, are looking for a cut of the action these days. Rather than a straight annual endorsement fee for doing a TV spot or slapping their picture on a magazine ad, some celebrities and athletes look for deals that offer a bigger piece of the action. Rapper […]

Can K-Swiss Have It Both Ways?

Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign. So what’s with the headline? It’s almost as if the brand is saying, “Hey, this is a tennis star, not a sex object.” Except they’re not. Toth Brand Imaging is behind the work. Share

Pfizer to Withdraw Lipitor Ads Featuring Dr. Jarvik

Following up a story we ran a few weeks ago regarding Dr. Jarvik and the use of a body double, Pfizer today announced that they are voluntarily withdrawing all advertising featuring Dr. Jarvik. From the press release: ‘…the way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions […]

We've Never Heard This In The Halls of Adlandia

One may purchase this image on a t-shirt thanks to the good people at Wire & Twine. [via Merlin Mann's Tumblr page] Share

New Flake Girl

Soul singer, Joss Stone, is working with Cadbury’s Flake brand to reinvent a classic campaign from the 60s and 70s. In the new adverts — which will be available on Cadbury’s site — Stone will be in a recording studio singing to herself the chocolate bar’s iconic strap line, “only the crumbliest flakiest chocolate.” [via […]

Ford Pulls Up To Red Morning Light

Kings of Leon have coughed up their song “Red Morning Light” to Ford Motor Company, which is using it to sell the Ford Focus–a car I can’t see the Tennessee rockers driving. Share

‘Tis The Season For Ironic Endorsements

Today’s Yahoo! home page prominently features an ad for American Express starring Tina Fey. I’d say she’s got one less thing to worry about, given that’s she raking in some nice endorsement cash while she and other, more starving WGA writers are on strike. Share

Not Dean & DeLuca (But Might As Well Be)

Sally Quinn and her son, Quinn Bradlee The New York Times “Sunday Styles” section gave Costco some free advertising today, and the paper even managed to fill the unpaid advertorial with inside the beltway celebs. To its benefit, Costco has carefully fashioned an upscale-downscale image, and their stores do better in high-end locations, said the […]

Virgin Gets Endorsement From Some Of The Bloatosphere’s Finest

Click To Play Lauging Squid points out that a group of high profile geek bloggers are starring in the latest spot from Virgin American. Xeni Jardin, Cory Doctorow, David Pescovitz, and Mark Frauenfelder of Boing Boing; Pete Rojas of Engadget; Alex Albrecht and Kevin Rose of Diggnation all appear, or I should say their cartoon […]

Brand Reputation And The Unfiltered Word

Gilbert Arenas of the Washington Wizards has a blog on NBA.com. According to the Wall Street Journal (paid sub. req.) every 10 days or so the outspoken baller calls his entries in to a National Basketball Association staffer who faithfully transcribes his thoughts. But some of his commentary has been tough for his corporate overlords […]