In GSP’s Hands, Adobe Stock Photography Delivers Stunning Results


Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s […]

Find Your Park

"AUSTIN, TX - MAY 03:  National Park Foundation celebrates National Park Service centennial and Find Your Park movement with kick off Park Exchange Event Series at The University of Texas at Austin with Andy Roddick on May 3, 2016 in Austin, Texas.  (Photo by Rick Kern/Getty Images for National Park Foundation )"

The National Park Service turns 100 on August 25, 2016. To encourage a new generation of visitors to the parks, Grey NY created the following “Find Your Park” campaign.

Trump’s “First Family” Look Is An Image That’s Hard To Beat

trump family robinson

There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone’s political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump’s […]

Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter


Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]

Eat Like A Shark. #JAWSomeJerky


Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […]

Max Greenfield Is Lovin’ It, But He May Be Alone In That


Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]

Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good


Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]