Design Is At The Very Heart of Green

I’d like to see our industry help groups like NRDC, Sierra Club, Greenpeace and others become more expert in their use of media. After all, persuasion is key to their ability to raise operational funds and wage successful campaigns. According to Creative Review, Greenpeace UK turned to Airside Design for their anti-Heathrow expansion efforts. From […]

Wait For It…

The Karen Clifford Skin Cancer Charity is using absurdist humor–the kind that spreads rapidly over the Internet–to make a rather grizzly point. Hint: One has to click the “Start Your Free Session” button on ComputerTan.com for the full effect. [via Scamp] Share

David & Goliath Wants To Be A Giant Killer for the Homeless

A small city of people live on the streets of Los Angeles. The Weingart Homeless Project, a pro-bono effort from Los Angeles agency David & Goliath on behalf of Weingart Center seeks to address the problem. I find it interesting that the campaign would use something simple like card board cut outs normally found at […]

Don’t Panic, Grow Organic

John Adams planted a garden in the White House lawn. Will President Obama? According to Associated Press, many small scale organic farmers think it would be a great idea. In fact, they’ve organized on a Web site dedicated to nominating the nation’s first official White House Farmer. Over 27,000 votes have poured in so far. […]

Radiohead Has Heart

Getting the precise music to fit your spot is one of the tricky but crucial steps in making a commercial, video or film. According to Ad Age, the National Coalition for the Homeless got extremely lucky when the directors of their spot sent Radiohead’s management a cut featuring the band’s music. Radiohead decided to donate […]

Fighting Hybrids With Science

I don’t connect with the above ad, even though I like the information being conveyed in the ad. BWM has two new diesel-engine models out–the X5 xDrive35d crossover and the 335d sedan. But instead of featuring the vehicles, GSD&M Idea City chose to educate drivers about the benefits of diesel (something high end buyers of […]

Google’s Good Graces

According to Online Marketing Performance, Google says that the average 501(c)(3) non-profit organization receives just over $300/month of benefit. Actual grant amounts appear to be higher. Share

Flash Mob for the Environment

Carrotmob Makes It Rain from carrotmob on Vimeo. Carrotmob is a network of consumers who entice businesses to be socially responsible by offering huge profits in return. Learn more at Carrotmob.org and Vigrance.com . Share

There’s No Such Thing As Clean Coal, But There Could Be Someday, Says Obama

The coal industry has a new spokesman–America’s next President, Barack Obama. Without a doubt he said we can find a way to make it work. However, I doubt he knew he’d become a centerpiece in an ad campaign that’s bound to infuriate the environmentalists who voted for him. Share

Put Shoes Under The Tree For The People of Ethiopia

For cause-related marketing to be an effective brand builder, it helps if the cause is closely tied to the product in some way. For TOMS Shoes it clearly is: Share