Radiohead Has Heart

Getting the precise music to fit your spot is one of the tricky but crucial steps in making a commercial, video or film. According to Ad Age, the National Coalition for the Homeless got extremely lucky when the directors of their spot sent Radiohead’s management a cut featuring the band’s music. Radiohead decided to donate […]

Fighting Hybrids With Science

I don’t connect with the above ad, even though I like the information being conveyed in the ad. BWM has two new diesel-engine models out–the X5 xDrive35d crossover and the 335d sedan. But instead of featuring the vehicles, GSD&M Idea City chose to educate drivers about the benefits of diesel (something high end buyers of […]

Google’s Good Graces

According to Online Marketing Performance, Google says that the average 501(c)(3) non-profit organization receives just over $300/month of benefit. Actual grant amounts appear to be higher. Share

Flash Mob for the Environment

Carrotmob Makes It Rain from carrotmob on Vimeo. Carrotmob is a network of consumers who entice businesses to be socially responsible by offering huge profits in return. Learn more at Carrotmob.org and Vigrance.com . Share

There’s No Such Thing As Clean Coal, But There Could Be Someday, Says Obama

The coal industry has a new spokesman–America’s next President, Barack Obama. Without a doubt he said we can find a way to make it work. However, I doubt he knew he’d become a centerpiece in an ad campaign that’s bound to infuriate the environmentalists who voted for him. Share

Put Shoes Under The Tree For The People of Ethiopia

For cause-related marketing to be an effective brand builder, it helps if the cause is closely tied to the product in some way. For TOMS Shoes it clearly is: Share

Selling America On The Idea of Clean Coal Is Playing Dirty

Coal execs and their sympathizers woke up to a cold dose of reality this morning, care of a well designed counter argument in the debate over the nation’s energy future. The Reality Coalition is a project of the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council and the League […]

Farm Fresh Promo Gets To The Root

Go to “Help Grow Your Soup” and click on the little red barn. When you do, Campbell Soup Company will put a dollar towards an effort to support the future of American agriculture – the nation’s largest employer. The soup maker is partnering with Future Farmers of America and Grammy-nominee Jewel and will donate $250,000 […]

Record Turnout On Tuesday Fueled By Hope And Coffee

According to CNN, 127 million Americans voted in this fall’s election. That’s 61 percent of eligible voters, compared to 67 percent in 1960. Share

First Iceland, Now Sweden

[via HelpSweden.org] Share