Alex Bogusky was in Austin on Friday to talk about B-cycle, a new bike-sharing venture from Crispin Porter & Bogusky, Humana and Trek. All three companies share one common goal: positive cultural change. It’s estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% […]
Tide’s Loads of Hope program is one of the best cause-related programs I’ve seen in a long time. Maybe ever. When Hurricane Katrina first hit New Orleans, thousands of families were left without basic comforts like clean clothes. In response, the Tide Loads of Hope mobile laundry program traveled to the city, helping provide clean […]
Rob Walker drew my attention to the Obama administration’s recent branding efforts for The Recovery. Portland’s Aaron Draplin, who loves early 20th century design (appropriately enough) helped make the DOT logo.
Lighting up with a Zippo makes a statement about one’s individual style. Now, thanks to Brunner, lighting up with a Zippo makes another kind of statement that’s equally powerful in the culture today. [via Adrants]
David Kiefaber of Adfreak says the IFAW spot above makes it point in a “roundabout and needlessly abstract way.” That’s not what I’m thinking at all. I’m thinking flying elephants! Best of all, when the dreaminess of flying elephants fades, one is left with the stark reality that elephants don’t fly and that they’re best […]
See the spot.
I’d like to see our industry help groups like NRDC, Sierra Club, Greenpeace and others become more expert in their use of media. After all, persuasion is key to their ability to raise operational funds and wage successful campaigns. According to Creative Review, Greenpeace UK turned to Airside Design for their anti-Heathrow expansion efforts. From […]
The Karen Clifford Skin Cancer Charity is using absurdist humor–the kind that spreads rapidly over the Internet–to make a rather grizzly point. Hint: One has to click the “Start Your Free Session” button on ComputerTan.com for the full effect. [via Scamp]
A small city of people live on the streets of Los Angeles. The Weingart Homeless Project, a pro-bono effort from Los Angeles agency David & Goliath on behalf of Weingart Center seeks to address the problem. I find it interesting that the campaign would use something simple like card board cut outs normally found at […]
John Adams planted a garden in the White House lawn. Will President Obama? According to Associated Press, many small scale organic farmers think it would be a great idea. In fact, they’ve organized on a Web site dedicated to nominating the nation’s first official White House Farmer. Over 27,000 votes have poured in so far. […]