Share Your Breakfast, But Make It High In Fiber

Share Your Breakfast, is a new cause-related promotion from Kellogg that will help provide one million school breakfasts to help feed children from food-insecure households. One in four American children goes without breakfast each morning, according to the U.S. Department of Agriculture. Kristin Wartman is a food writer living in Brooklyn, and contributor to Grist, […]

Whole Foods Serves Its Customers Green-Minded Films

Film festivals can be esoteric affairs, but Whole Foods Market has a different take. The Austin-based retailer is preparing to introduce Do Something Reel Film Festival next month. The natural grocer’s festival features a collection of six films focused on passionate people making a difference in the world. The films will be shown in theaters […]

Spotlight on NW Creative: Nike Makes A Better Box

Nike is interested in helping to create a Better World. For instance, to help reduce packaging waste, Nike took a fresh look at their shoebox. According to NikeBiz.com, corrugated cardboard is Nike’s single-largest material purchase. The shoebox and its shipping carton account for half of Nike packaging. So they reengineered the shoe box, which now […]

Funny Creatures Mouthing Big Ideas For Biodiversity

Everyone is good at something, including the star-nosed mole with its highly-developed tactile sensors. But the habitats of unique animals are in danger. Important areas of refuge in Africa for rare plant and animal species are threatened by overexploitation, such as the Kakamega Forest, the last major rainforest in Kenya. Which is why Biovision enlisted […]

Can Brand “Movements” Really Go Anywhere?

We all know that there are some agencies, marketing gurus, and other folks who are pushing the idea of creating “movements” around brands. I’ve been very curious about the philosophy surrounding this for some time. Now, getting people to participate in any sort of movement is rare, and requires to some extent time and dedication. […]

ReThinking The ReStore Pitch

Baldwin& has some strange ideas about motivating people to give household items to Habitat for Humanity’s ReStore. Last time I checked, the ReStore wasn’t seeking used commodes. Gross. No, the ReStore is a great way to support Habitat via contributions of clothes, furniture, golf clubs, computers, etc. There are about 100 other ideas I’d explore […]

Kids Need Roughage And Whole Foods Intends To Bring It To Them

Whole Foods Markets is raising money and awareness with its Salad Bar Project, an effort to place salad bars in 300 schools around the nation. Placing a salad bar in a school is one of the fastest ways to create fresh food access to all students. Schools can also use their salad bars to introduce […]

Can Ads Help Change Perceptions Of Muslims?

We’re approaching the 9th anniversary of 9/11 and tensions are already high over a proposed Islamic community center near Ground Zero. Yahoo! News reports on one attempt to promote more tolerance of Muslim-Americans. The Council on American-Islamic Relations (CAIR) released a series of advertisements today that will run on national television, clearly intended to counter […]