Every Day Is Earth Day

OgilvyEarth, the sustainability practice of Ogilvy & Mather, is circulating a guide for successful green marketing called From Greenwash to Great. “This handbook was developed for marketers who aspire to develop great sustainability-related marketing rooted in authentic activities,” explains Freya Williams, Managing Director of OgilvyEarth. Done right, sustainability-oriented marketing can do more than build brand […]

Time For Some Gratitude

Given the high percentage of African Americans currently serving in the U.S. military, it’s a good idea for the various branches to find a way to honor that service. The United States Marine Corps, for one, is introducing a new multimedia campaign entitled “The Line” this week, in conjunction with Black History Month. Two inspirational […]

Disaster Ads Almost Deserve Their Own Award Show Category

Here’s some new work from Y&R Lisbon for the International Medical Assistance. Fundação AMI also has a Twitter presence. Share

Campaigning for Historic Preservation

Austin ad agency, Door Number 3, is lending a helping hand to The Daughters of The Republic of Texas, the organization that maintains The Alamo in San Antonio. The campaign invites Alamo enthusiasts and the public at large to “Cross the line” and become part of timeless ideals: heroism, courage, loyalty and sacrifice in the […]

MADD Says Drunk Drivers Are Moral Midgets

Sometimes it’s fun to create a wholly unsavory character. One with character defects as obvious as scars. That’s where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD. Share

Mission-Driven Communications In The Social Space

Chad Norman helps organizations supercharge their Web experiences at Charleston, SC-based Blackbaud, a software developer focused on the non-profit sector. Turns out his advice on how to use social tools is applicable way beyond the non-profit sector. Take a look: 50 Social Media Tactics for Nonprofits View more presentations from Chad Norman. Share

The Climate For Change Is Heating Up

The 15th United Nations Climate Change Conference (COP15) is taking place at Bella Center in Copenhagen right now. To raise global awareness for the climate change issue, the UN is working with the International Advertising Association to rebrand the famous Danish city during the Conference. From December 7 -18, Copenhagen is Hopenhagen. Ogilvy, OgilvyEarth, OgilvyPR, […]

Annie Leonard Can Teach Some Macroeconomics

Hosted by Annie Leonard, the creator of the viral video hit The Story of Stuff, (viewed worldwide over 8 million times), the Story of Cap & Trade is the first in a series of six short films the Story of Stuff Project is releasing over the coming year with Free Range Studios and more than […]

Move To Detroit For An Epic Adventure

In an effort to promote Detroit as a city open to creative young people, Doner draws a parallel to the efforts made by Ernest Shackleton, the Antarctic explorer, which is at once outrageous and on point. Doner’s campaign is in response to a challenge issued by Time Inc. Time asked Detroit agencies to craft a […]

Gratuitous Use of Children In An Ad (But It’s For A Good Casue)

When moms took on drunk drivers during the Reagan years, they made a big difference. Now, Moms Against Climate Change, a Canadian advocacy organization, wants to make a similar impact on behalf of kids (and we’re all someone’s kid). Share