Funny Creatures Mouthing Big Ideas For Biodiversity

Everyone is good at something, including the star-nosed mole with its highly-developed tactile sensors. But the habitats of unique animals are in danger. Important areas of refuge in Africa for rare plant and animal species are threatened by overexploitation, such as the Kakamega Forest, the last major rainforest in Kenya. Which is why Biovision enlisted […]

Can Brand “Movements” Really Go Anywhere?

We all know that there are some agencies, marketing gurus, and other folks who are pushing the idea of creating “movements” around brands. I’ve been very curious about the philosophy surrounding this for some time. Now, getting people to participate in any sort of movement is rare, and requires to some extent time and dedication. […]

ReThinking The ReStore Pitch

Baldwin& has some strange ideas about motivating people to give household items to Habitat for Humanity’s ReStore. Last time I checked, the ReStore wasn’t seeking used commodes. Gross. No, the ReStore is a great way to support Habitat via contributions of clothes, furniture, golf clubs, computers, etc. There are about 100 other ideas I’d explore […]

Kids Need Roughage And Whole Foods Intends To Bring It To Them

Whole Foods Markets is raising money and awareness with its Salad Bar Project, an effort to place salad bars in 300 schools around the nation. Placing a salad bar in a school is one of the fastest ways to create fresh food access to all students. Schools can also use their salad bars to introduce […]

Can Ads Help Change Perceptions Of Muslims?

We’re approaching the 9th anniversary of 9/11 and tensions are already high over a proposed Islamic community center near Ground Zero. Yahoo! News reports on one attempt to promote more tolerance of Muslim-Americans. The Council on American-Islamic Relations (CAIR) released a series of advertisements today that will run on national television, clearly intended to counter […]

Every Child Has A Dream

Vital Voices, a leading non-governmental organization, identifies, invests in and brings visibility to extraordinary women leaders around the world. This film tells the story of Kakenya Ntaiya, and how she has used her “vital voice” to change the lives of girls growing up in her native village in Kenya. The video was produced by YouTube […]

Leo Burnett Detroit Gets Results, Wins Grand Effie

The Detroit Public Schools “I’m in” campaign captured the Grand Effie Award at the 42nd Annual North America Effie Awards in New York last night. The campaign from Leo Burnett Detroit encouraged Detroiters to proclaim their support for Detroit Public Schools by declaring “I’m In.” The results exceeded the district’s expectations, bringing in 830 students […]

There’s No Excuse For Dirty Water

I’m often thinking about, writing about and talking about how advertising can be put to good use by conscious brands. Scott Harrison, founder of charity: water, and speaker at Big Omaha yesterday, gets that and it’s a huge help to his organization and the righteous cause it supports. I don’t love the spot above, but […]

This Message Paid For By NoMoreGrizzlies.com

No More Grizzlies is a faux activist organization created by Alberta Wilderness Association to focus attention on the plight of Grizzly Bears in the Canadian province. The bears are subject to die by the hunter’s gun, despite dwindling populations. [via Osocio and Work That Matters] Share

Sometimes Absurdity Is The Only Way To Deal With Tragedy

Here’s a case where advertising’s importance, and ability to do good, can’t be missed. More than 150 kids have been shot this year in Chicago–more than 25 of them shot dead–a cold fact found, of all places, in this bus shelter ad from Young & Rubicam/Chicago and the Illinois Council Against Handgun Violence. Here’s a […]