So, Do You Hate Or Unhate The New Benetton Campaign?

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I gotta admit, I don’t think about Benetton too much. It was kind of a big deal in my local mall in the mid 80’s. But that’s about it. So there’s nothing like an ad campaign featuring world leaders kissing to get a little buzz. And promote the brand’s Unhate Foundation, for whatever that’s worth. […]

With GLBT Advertising, The Target Isn’t Always The Intended Target

This week, the Gay and Lesbian Alliance Against Defamation (GLAAD) honored Google Chrome for the “It Gets Better” campaign. And deservedly so. But writing in Xtra!, a Canadian GLBT news site, Bruce Chambers takes a closer look at other efforts that may, or may not appeal to the GLBT audience, despite their intentions and use […]

Can Rip The Drip Get You To Stop Wasting Water?

We’ve seen a number of efforts to call attention to countries where drinking water is scarce. But what about excessive water consumption here at home? Shelton Group in Knoxville is calling attention to the problem with a character called Rip The Drip, who shows up exactly at the moment water begins to be wasted. You […]

Hungry Seniors Is Elder Abuse

Despite the extraordinary wealth in this nation, six million senior citizens in the U.S. “face the threat of hunger,” according to AARP. Yes, our priorities are way out of line… As you can see, AARP teamed up with four-time Sprint Cup champion Jeff Gordon for its Drive to End Hunger, the first cause-based sponsorship in […]

Working With, Not Against, Disorder

The Tourette Syndrome Foundation of Canada and Saatchi and Saatchi Canada have launched a unique public service project to raise awareness about Tourette Syndrome. Over two years in the making, the @Random project has involved dozens of families affected by Tourette Syndrome, filmmakers, and other production industry partners to create an online documentary experience that […]

Goodsters Help Brands Do Well

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Good/Corps is the marketing services arm of, the Los Angeles-based Web site and magazine for an audience it describes as “people who want to live well and do good.” According to The New York Times, Good/Corps is simply the new moniker for the agency arm for the media company, which has been developing cause-related […]

The Energy Crisis Is Grim, But Lack Of Access To Clean Water Is Much Worse

The average pair of jeans uses 42 litres of water in the finishing process. But Levi’s has devised a better way. The brand’s WaterLess collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line. “We challenged ourselves to operate at the intersection of style […]

Social Media Marketing Is Advertising, And Advertising Is Not All Powerful


Diet Coke has surpassed Pepsi as the No. 2 most popular carbonated soft drink in the U.S. According to Fortune, the shift has nothing whatsoever to do with Pepsi’s oft-reported investment in social media marketing. The entire category is down thanks to concerns about calories and the rise of bottled water as a viable alternative. […]