Can Ads Help Change Perceptions Of Muslims?

We’re approaching the 9th anniversary of 9/11 and tensions are already high over a proposed Islamic community center near Ground Zero. Yahoo! News reports on one attempt to promote more tolerance of Muslim-Americans. The Council on American-Islamic Relations (CAIR) released a series of advertisements today that will run on national television, clearly intended to counter […]

Every Child Has A Dream

Vital Voices, a leading non-governmental organization, identifies, invests in and brings visibility to extraordinary women leaders around the world. This film tells the story of Kakenya Ntaiya, and how she has used her “vital voice” to change the lives of girls growing up in her native village in Kenya. The video was produced by YouTube […]

Leo Burnett Detroit Gets Results, Wins Grand Effie

The Detroit Public Schools “I’m in” campaign captured the Grand Effie Award at the 42nd Annual North America Effie Awards in New York last night. The campaign from Leo Burnett Detroit encouraged Detroiters to proclaim their support for Detroit Public Schools by declaring “I’m In.” The results exceeded the district’s expectations, bringing in 830 students […]

There’s No Excuse For Dirty Water

I’m often thinking about, writing about and talking about how advertising can be put to good use by conscious brands. Scott Harrison, founder of charity: water, and speaker at Big Omaha yesterday, gets that and it’s a huge help to his organization and the righteous cause it supports. I don’t love the spot above, but […]

This Message Paid For By NoMoreGrizzlies.com

No More Grizzlies is a faux activist organization created by Alberta Wilderness Association to focus attention on the plight of Grizzly Bears in the Canadian province. The bears are subject to die by the hunter’s gun, despite dwindling populations. [via Osocio and Work That Matters]

Sometimes Absurdity Is The Only Way To Deal With Tragedy

Here’s a case where advertising’s importance, and ability to do good, can’t be missed. More than 150 kids have been shot this year in Chicago–more than 25 of them shot dead–a cold fact found, of all places, in this bus shelter ad from Young & Rubicam/Chicago and the Illinois Council Against Handgun Violence. Here’s a […]

Every Day Is Earth Day

OgilvyEarth, the sustainability practice of Ogilvy & Mather, is circulating a guide for successful green marketing called From Greenwash to Great. “This handbook was developed for marketers who aspire to develop great sustainability-related marketing rooted in authentic activities,” explains Freya Williams, Managing Director of OgilvyEarth. Done right, sustainability-oriented marketing can do more than build brand […]

Time For Some Gratitude

Given the high percentage of African Americans currently serving in the U.S. military, it’s a good idea for the various branches to find a way to honor that service. The United States Marine Corps, for one, is introducing a new multimedia campaign entitled “The Line” this week, in conjunction with Black History Month. Two inspirational […]

Disaster Ads Almost Deserve Their Own Award Show Category

Here’s some new work from Y&R Lisbon for the International Medical Assistance. Fundação AMI also has a Twitter presence.

Campaigning for Historic Preservation

Austin ad agency, Door Number 3, is lending a helping hand to The Daughters of The Republic of Texas, the organization that maintains The Alamo in San Antonio. The campaign invites Alamo enthusiasts and the public at large to “Cross the line” and become part of timeless ideals: heroism, courage, loyalty and sacrifice in the […]