I’m often thinking about, writing about and talking about how advertising can be put to good use by conscious brands. Scott Harrison, founder of charity: water, and speaker at Big Omaha yesterday, gets that and it’s a huge help to his organization and the righteous cause it supports. I don’t love the spot above, but [...]
No More Grizzlies is a faux activist organization created by Alberta Wilderness Association to focus attention on the plight of Grizzly Bears in the Canadian province. The bears are subject to die by the hunter’s gun, despite dwindling populations. [via Osocio and Work That Matters]
Here’s a case where advertising’s importance, and ability to do good, can’t be missed. More than 150 kids have been shot this year in Chicago–more than 25 of them shot dead–a cold fact found, of all places, in this bus shelter ad from Young & Rubicam/Chicago and the Illinois Council Against Handgun Violence. Here’s a [...]
OgilvyEarth, the sustainability practice of Ogilvy & Mather, is circulating a guide for successful green marketing called From Greenwash to Great. “This handbook was developed for marketers who aspire to develop great sustainability-related marketing rooted in authentic activities,” explains Freya Williams, Managing Director of OgilvyEarth. Done right, sustainability-oriented marketing can do more than build brand [...]
Given the high percentage of African Americans currently serving in the U.S. military, it’s a good idea for the various branches to find a way to honor that service. The United States Marine Corps, for one, is introducing a new multimedia campaign entitled “The Line” this week, in conjunction with Black History Month. Two inspirational [...]
Here’s some new work from Y&R Lisbon for the International Medical Assistance. Fundação AMI also has a Twitter presence.
Austin ad agency, Door Number 3, is lending a helping hand to The Daughters of The Republic of Texas, the organization that maintains The Alamo in San Antonio. The campaign invites Alamo enthusiasts and the public at large to “Cross the line” and become part of timeless ideals: heroism, courage, loyalty and sacrifice in the [...]
Sometimes it’s fun to create a wholly unsavory character. One with character defects as obvious as scars. That’s where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD.
Chad Norman helps organizations supercharge their Web experiences at Charleston, SC-based Blackbaud, a software developer focused on the non-profit sector. Turns out his advice on how to use social tools is applicable way beyond the non-profit sector. Take a look: 50 Social Media Tactics for Nonprofits View more presentations from Chad Norman.
The 15th United Nations Climate Change Conference (COP15) is taking place at Bella Center in Copenhagen right now. To raise global awareness for the climate change issue, the UN is working with the International Advertising Association to rebrand the famous Danish city during the Conference. From December 7 -18, Copenhagen is Hopenhagen. Ogilvy, OgilvyEarth, OgilvyPR, [...]