According to Online Marketing Performance, Google says that the average 501(c)(3) non-profit organization receives just over $300/month of benefit. Actual grant amounts appear to be higher. …
Flash Mob for the Environment
Carrotmob Makes It Rain from carrotmob on Vimeo. Carrotmob is a network of consumers who entice businesses to be socially responsible by offering huge profits in return. Learn more at Carrotmob.org and Vigrance.com . …
There’s No Such Thing As Clean Coal, But There Could Be Someday, Says Obama
The coal industry has a new spokesman--America's next President, Barack Obama. Without a doubt he said we can find a way to make it work. However, I doubt he knew he'd become a centerpiece in an ad campaign that's bound to infuriate the environmentalists who voted for him. …
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Put Shoes Under The Tree For The People of Ethiopia
For cause-related marketing to be an effective brand builder, it helps if the cause is closely tied to the product in some way. For TOMS Shoes it clearly is: …
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Selling America On The Idea of Clean Coal Is Playing Dirty
Coal execs and their sympathizers woke up to a cold dose of reality this morning, care of a well designed counter argument in the debate over the nation's energy future. The Reality Coalition is a project of the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council and the League of Conservation Voters, and tells the truth about coal today -- it isn't …
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Farm Fresh Promo Gets To The Root
Go to "Help Grow Your Soup" and click on the little red barn. When you do, Campbell Soup Company will put a dollar towards an effort to support the future of American agriculture – the nation’s largest employer. The soup maker is partnering with Future Farmers of America and Grammy-nominee Jewel and will donate $250,000 to champion FFA efforts (whether you click or not), which encourage America’s youth to …
Record Turnout On Tuesday Fueled By Hope And Coffee
According to CNN, 127 million Americans voted in this fall's election. That's 61 percent of eligible voters, compared to 67 percent in 1960. …
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First Iceland, Now Sweden
[via HelpSweden.org] …