David Kiefaber of Adfreak says the IFAW spot above makes it point in a "roundabout and needlessly abstract way." That's not what I'm thinking at all. I'm thinking flying elephants! Best of all, when the dreaminess of flying elephants fades, one is left with the stark reality that elephants don't fly and that they're best left to their natural habitats. …
Crispin Hires Coen Brothers To Mock Coal Industry Rhetoric
Design Is At The Very Heart of Green
I'd like to see our industry help groups like NRDC, Sierra Club, Greenpeace and others become more expert in their use of media. After all, persuasion is key to their ability to raise operational funds and wage successful campaigns. According to Creative Review, Greenpeace UK turned to Airside Design for their anti-Heathrow expansion efforts. From a design perspective, it appears to be a wise decision. At their …
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Wait For It…
The Karen Clifford Skin Cancer Charity is using absurdist humor--the kind that spreads rapidly over the Internet--to make a rather grizzly point. Hint: One has to click the "Start Your Free Session" button on ComputerTan.com for the full effect. [via Scamp] …
David & Goliath Wants To Be A Giant Killer for the Homeless
A small city of people live on the streets of Los Angeles. The Weingart Homeless Project, a pro-bono effort from Los Angeles agency David & Goliath on behalf of Weingart Center seeks to address the problem. I find it interesting that the campaign would use something simple like card board cut outs normally found at a carnival to illustrate their point. I think it works. …
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Don’t Panic, Grow Organic
John Adams planted a garden in the White House lawn. Will President Obama? According to Associated Press, many small scale organic farmers think it would be a great idea. In fact, they've organized on a Web site dedicated to nominating the nation's first official White House Farmer. Over 27,000 votes have poured in so far. Former pro basketball player Will Allen, who transformed into an urban vegetable farm in …
Radiohead Has Heart
Getting the precise music to fit your spot is one of the tricky but crucial steps in making a commercial, video or film. According to Ad Age, the National Coalition for the Homeless got extremely lucky when the directors of their spot sent Radiohead's management a cut featuring the band's music. Radiohead decided to donate the song's use, which the band has never done before. [UPDATE] According to commentators on …
Fighting Hybrids With Science
I don't connect with the above ad, even though I like the information being conveyed in the ad. BWM has two new diesel-engine models out--the X5 xDrive35d crossover and the 335d sedan. But instead of featuring the vehicles, GSD&M Idea City chose to educate drivers about the benefits of diesel (something high end buyers of a German vehicle might already understand). The agency cast Brian Unger, of Discovery Channel's …