Lewis Lazare: “Peace” is the central message in two new public service spots being released this month from Romani Bros./Chicago for Rotary International. The campaign tagline, as it was in an earlier campaign spotlighting Rotary’s efforts to eradicate polio, is “Humanity in Motion.” The more arresting of the two new commercials is “Symbols,” a well-edited […]

Banking On Eco-Consciousness

ShoreBank Pacific, a Washington State chartered, FDIC insured bank, is the first commercial bank in the United States with a commitment to environmentally sustainable community development. We believe that long-term community prosperity goes hand-in-hand with a healthy environment. Through our lending programs, we support individual and community efforts to bring together conservation and economic development. […]

TBWA Explores The Outter Limits Of The Golden Rule

Here’s some visually provocative work from TBWA/Paris. According to Humans for Animals (the client here), animal cruelty is a problem that is not going away. Everyday, more and more animals around the globe are falling victim to the most atrocious abuse imaginable. And sadly enough, most governments and people who have the power to help, […]

Erwin-Penland Makes Upstanding Gesture

Adweek: The front row of seats on 15 public transportation buses in Greenville, S.C., bear black ribbons in memory of Rosa Parks, the Alabama cleaning woman who helped spark the civil rights movement by refusing to surrender her bus seat to a white man. The ribbons carry the message, “Sometimes you have to sit down […]

I’ll Have A Foot-Long Turkey With Extra Guilt

Watching football today, I saw an odd spot for Subway. We see B&W images of hurricane victims and a solemn voice-over saying how Subway will donate an upcoming day’s profits to hurricane victims. You can see a :15 version of the spot at Subway’s web site where it says “Hurricane Relief Efforts.” It’s all perfectly […]

The Best Anti-Turtle Egg Ad Ever

Who needs Cialis or Viagra when you’ve got turtle eggs? From The Seattle Times: A campaign aimed at halting the illegal consumption of endangered sea turtles’ eggs has run into trouble before it starts, with a women’s group asking officials to block public-service announcements featuring a scantily clad model. “My man does not need turtle […]

Honda On The Hydrogen Highway

PSFK points to a Honda press release, announcing the introduction of the “revolutionary FCX, an advanced hydrogen-powered fuel cell vehicle.” Jon and Sandy Spallino of Redondo Beach, California, who signed a two-year lease on the vehicle, become some of the first non-fleet users of this environmentally-friendly transportation technology. The Spallino family will also be among […]

Club Sandwiches Not Seals

If the medium is the message, then environmental consciousness is oh so fashionable and hip today. Could it be that Ms. Hilton is more caring (and clever) than she lets on? Thanks to A Socialite’s Life for the image.

Lipton Takes The Plunge For Our Parks

from Ad Age: Unilever Foods, expanding its long-running sponsorship of the America