Another graffiti campaign to show how “street” the brand is, is not needed. But Crisis, a London outfit that helps the homeless and really is of the street has put a spin on street art, and with help from Rapp Collins/London have come up with an innovative way to advertise their cause. Crisis estimates there […]
Chevy bought a full page in today’s New York Times and created a microsite at nytimes.com/chevy, in an effort to “educate” the car buying public about GM’s commitment to green practices. The ad and microsite both feature a letter from Beth Lowery, GM’s VP for Environment, Energy and Safety Policy. She says the right things, […]
Sadly, as firms fight for a share of the eco-conscious consumer market, it seems that greenwashing is fast becoming standard practice today. As more and more shady practices come to light, I wonder if these firms will be shunned or if their deceptions will be quickly swept under the rug? After all, it’s hard keep […]
Cause-related marketing is an area that’s near and dear to me. I started my career in the conservation movement, creating direct mail appeals and cause-related tie-ins for American Rivers. There was no such thing as the interweb then. So it’s interesting to see how online communities are approaching societal challenges today. One such entity, CharityBuzz, […]
Tiny Gigantic points to a motherload of executions from Japan’s “smoking manners” campaign. Here’s one that speaks to me:
Just about any agency can make great ads for the right client. And the right client often comes in the door as a pro-bono opportunity. I don’t know if The Beat Museum is pro-bono or not, but I can’t imagine they had much money to spend. Grey’s San Francisco office created the campaign, which can […]
Like a lot of people, I take being an American for granted. We’ve got our share of problems here, but for some people it’s still a land of opportunity that they’re grateful for. I learned that once again last week, when I shot and edited a video on behalf of Refguee Resettlement and Immigration Services […]
You’d think the WGA–with a membership of thousands of entertainment writers–would muster a creative approach to garner support for their cause. And they have. No word from the producers and studios yet. My guess is they’re puzzling over the script.