Sadly, as firms fight for a share of the eco-conscious consumer market, it seems that greenwashing is fast becoming standard practice today. As more and more shady practices come to light, I wonder if these firms will be shunned or if their deceptions will be quickly swept under the rug? After all, it’s hard keep […]
Cause-related marketing is an area that’s near and dear to me. I started my career in the conservation movement, creating direct mail appeals and cause-related tie-ins for American Rivers. There was no such thing as the interweb then. So it’s interesting to see how online communities are approaching societal challenges today. One such entity, CharityBuzz, […]
Tiny Gigantic points to a motherload of executions from Japan’s “smoking manners” campaign. Here’s one that speaks to me:
Just about any agency can make great ads for the right client. And the right client often comes in the door as a pro-bono opportunity. I don’t know if The Beat Museum is pro-bono or not, but I can’t imagine they had much money to spend. Grey’s San Francisco office created the campaign, which can […]
Like a lot of people, I take being an American for granted. We’ve got our share of problems here, but for some people it’s still a land of opportunity that they’re grateful for. I learned that once again last week, when I shot and edited a video on behalf of Refguee Resettlement and Immigration Services […]
You’d think the WGA–with a membership of thousands of entertainment writers–would muster a creative approach to garner support for their cause. And they have. No word from the producers and studios yet. My guess is they’re puzzling over the script.
Well, David’s been carrying the load the last few days…like he does pretty much all the time. I spent the weekend filming and editing a video for a local charity that resettles refugees who come to America without a penny. Which promptly made me glad to be born in this country and makes day-to-day advertising […]
According to Adweek, Burt’s Bees is partnering with the North American Pollinator Protection Campaign to tackle the Colony Collapse Disorder issue (an issue 60 Minutes recently addressed). The natural personal care comany, which recently agred to be acquired by Clorox, addresses the environmental issue in a new public service announcement, online marketing and consumer sampling. […]