Gorillas In The Dust

Copy: Rain forest cries out. But the chainsaws don’t let you hear it. [via Shedwa] Share

BP Steps Up

British Petroleum is working to move the needle on its environmental practices, a necessary move (and a smart marketing strategy) from a leader in the energy business. According to NPR, BP’s Helios gas station at Olympic and Robertson in Los Angeles is the nation’s first “green” gas station. It has low-flow toilets, solar panels and […]

Winter, You’ll Miss It When It’s Gone

Houtlust kindly shares a new Greenpeace ad from TBWA\Hunt\Lascaris, Johannesburg (where it’s coming up on winter). Share

Google The Good

Google Earth, a satellite mapping service from the search giant that seeks to “do no evil,” has teamed with the United States Holocaust Memorial Museum in a bold move to shine light on the crisis in Darfur, Sudan. photo courtesy of Houtlust Thanks to this initiative, 200 million Google Earth users worldwide can now literally […]

Ad Age Seeing Red

Ad Age explores reactions to the much ballyhooed Red campaign designed to benefit the Global Fund to Fight AIDS, Tuberculosis and Malaria. The campaign’s inherent appeal to conspicuous consumption has spurred a parody by a group of San Francisco designers and artists, who take issue with Bono’s rallying cry. “Shopping is not a solution. Buy […]

The Greening Of Brandlandia

Financial Times reports that companies are increasingly looking to make green claims in the face of heightened consumer scrutiny. The heads of AMV BBDO, JWT, Ogilvy, RKCR/Y&R and Saatchi & Saatchi have told the FT they believe green advertising will grow in the next 12 months. The agencies say environmental branding has risen up boards’ […]

Save the Crabs, Then Eat ‘Em

Marketing for Change, whose motto is “Our business is behavior change,” is using a unique twist to advertise a local environmental initiative. Instead of leaning on the tired old “save wildlife” mantra, their campaign for a cleaner Chesapeake Bay relies on a more selfish approach—human appetite for blue crabs. Here’s a TV spot from the […]

Thoughtful Smokers Make Fewer Enemies

The Wall Street Journal looks at one tobacco company’s attempt to create a kindler, gentler smoker. The world’s No. 3 tobacco maker is betting on an unusual strategy amid a widening backlash against smoking: Keep smokers on their best behavior. Japan Tobacco Ltd. is bombarding Japanese subways, newspapers and billboards with ads that resemble earnest […]

Education Is A Cause Worth Campaigning For

Publicis/New York is encouraging high school students to take the steps necessary to attend college. According to the press release, the KnowHow2GO campaign primarily targets low-income students in grades 8 to 10, and secondarily, their parents and adult influencers. Research conducted for the campaign showed that low-income and first-generation students have high aspirations for college, […]

Taking Truth Where The Teens (Supposedly) Are

Brandweek looks at the anti-smoking forces move into the social media space. The American Legacy Foundation’s national smoking prevention campaign aimed at youth tackles social networking Web sites with the latest phase of the “Infect truth” campaign. Starting this week, materials like truth wallpaper, branded bumper stickers and even ads that can be affixed onto […]