Will you choose SunChips because they’re made with solar power? The Frito-Lay division of PepsiCo certainly hopes so. According to The New York Times, a 10-acre “farm” of solar collectors is being installed at the Modesto, Calif. plant, to provide up to 75 percent of the energy needed to produce the product. The plant, one […]
Brandweek has an upsetting piece on greenwashing. Seventh Generation, Method and other leading personal care and cleaning brands may soon face lawsuits if they don’t remove the word “organic” from their labeling and marketing by Sept. 1. The ultimatum comes following a recent investigation by the Organic Consumers Assn., which uncovered a potentially carcinogenic contaminant […]
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Efficiency Vermont wants Green Mountain staters to buy lots of compact fluorescent bulbs, or CFLs. So much so the advocacy group turned to Burlington agency, Kelliher Samets Volk for a TV, print and interweb campaign called New Bulb In Town. The goal is to sell 600,000 CFLs in Vermont this year. In other words, one […]
Waste Management. Quick. Do you think Tony Soprano? Or do you think green pioneer? The New York Times has the story… “We want all people to think of Waste Management as an environmental services company, not just one that picks up trash,” said Brooke B. Farrell, a vice president of FKM, Waste Management’s longtime advertising […]
Since it’s inception in 1998, Denver’s Sukle has been pumping out great work. Here’s some of their new stuff for Wyoming’s anti-tobacco Quit Net.
Dov Charney, CEO of American Apparel, is not one to shy away from controversy. In fact, he actively pursues it, as his bordering on porn ad campaigns have well established. But now, Charney is going political in this political season. According to The New York Times, Mr. Charney said American Apparel’s customers appreciate the company’s […]
Wal-Mart is the brand urban hipsters love to mock. But what to make of the company’s far-reaching environmental initiatives? They’re hard to argue with and might even persuade anti-Wal-Mart consumers to reconsider their super-store preferences. Don Moseley, director of sustainable facilities for Wal-Mart, inside the new energy efficient pump house. According to the Chicago Tribune, […]