Absolut’s Spirited Cause

Absolut Vodka is creating a special-edition flavored vodka to honor New Orleans, and the proceeds will go to Gulf Coast charities, the company announced Wednesday. Absolut made the announcement and previewed the mango-with-black-pepper flavor at the annual New Orleans culinary festival, Tales of the Cocktail. Absolut New Orleans, which goes on sale Aug. 1, commemorates […]

The Challenges Of Being A Cause Marketing Professional

Over at The Huffington Post, Jake Brewer, Director of Partnerships for Idealist.org, makes the case for the skills of nonprofit marketing professionals. Professionals who make the decision to work in the nonprofit sector are often seen by their corporate counterparts as “nice folks who can’t cut it in the real business world.” The funny thing […]

The Snow Job Is On

According to The New York Times, MTV unveiled its latest public service advertising campaign last week. Its aim is to promote environmentally friendly lifestyle choices among youth (without upsetting MTV’s carbon-sucking underwriters). The advertisements, created by six agencies — 180 Los Angeles, Cake, Lowe Worldwide, Ogilvy & Mather, Wieden & Kennedy and Young & Rubicam […]

Caribou’s Coffee Consciousness

I just spent a few days in Minnesota, which allowed me to get my morning espresso fix at Minneapolis-based Caribou Coffee. While in their Northwoods cabin-like retail environment, I noticed some interesting table tents that describe Caribou’s commitment to sourcing coffees produced in environmentally and socially responsible ways through best-practices farm management. Turns out Caribou […]

Give To Get

Wal-Mart is using a marquis event at one of its stores to help fuel a cause-related promotion. The retailer will recognize the U.S. community that sells the most Children’s Miracle Network miracle balloons at Wal-Mart Stores during the month of May with a free, live concert performance by country music superstar Tracy Byrd. “If every […]

Fidelity Flexes Its Media Muscle

Ad Age is reporting on a public feud between non-profit Save Darfur Coalition and Fidelity Investments. The financial-services company has pressured CNN and Newsweek to hold off running coalition ads critical of Fidelity’s investment in PetroChina, a company whose parent, China National Petroleum, is one of Sudan’s largest oil-industry partners. Clearly, when it comes to […]


[via Houtlust] Share

Gorillas In The Dust

Copy: Rain forest cries out. But the chainsaws don’t let you hear it. [via Shedwa] Share

BP Steps Up

British Petroleum is working to move the needle on its environmental practices, a necessary move (and a smart marketing strategy) from a leader in the energy business. According to NPR, BP’s Helios gas station at Olympic and Robertson in Los Angeles is the nation’s first “green” gas station. It has low-flow toilets, solar panels and […]

Winter, You’ll Miss It When It’s Gone

Houtlust kindly shares a new Greenpeace ad from TBWA\Hunt\Lascaris, Johannesburg (where it’s coming up on winter). Share