According to Greenpeace, Unilever is speeding up climate change by buying palm oil from companies busy destroying Indonesia’s rainforests to make way for palm oil plantations. Unilever uses palm oil to make Dove soap and other products.
It’s important to do cause-related marketing right. The best way to do it is to find a natural tie to the brand. Häagen-Dazs, with the help of Goodby Silverstein & Partners, has achieved this with their new Help The Honey Bees campaign. For an overview of the environmental problem, see this 2007 New York Times […]
Have y’all seen this? These spots are running a lot right now. If you had $300 million to do an ad campaign for environmental awareness, would you put these two in a commercial? Or Newt Gingrich and Nancy Pelosi?
Once upon a time I helped to orchestrate a deal between Calistoga Mineral Water and American Rivers, where I worked on the development team. So, I know firsthand what it means to bring corporate dollars to an environmental group. The basic premise is tread carefully, so as not to upset the dues-paying grassroots members of […]
A few days ago I was wondering about P&G’s FSIs and what, if anything, they had to do with content. In order to extend the dialogue on this topic, High Jive kindly clipped the following images from yesterday’s paper and sent them AdPulp’s way. Here’s what High Jive is saying about these content-infused FSIs: P&G […]
Google, a company which vows to do no evil, tonight “went dark” to support World Wildlife Fund’s “Earth Hour.”
Will you choose SunChips because they’re made with solar power? The Frito-Lay division of PepsiCo certainly hopes so. According to The New York Times, a 10-acre “farm” of solar collectors is being installed at the Modesto, Calif. plant, to provide up to 75 percent of the energy needed to produce the product. The plant, one […]
Brandweek has an upsetting piece on greenwashing. Seventh Generation, Method and other leading personal care and cleaning brands may soon face lawsuits if they don’t remove the word “organic” from their labeling and marketing by Sept. 1. The ultimatum comes following a recent investigation by the Organic Consumers Assn., which uncovered a potentially carcinogenic contaminant […]