Turn Your Kids On To Jazz And Poetry

When you’re writing to parents and asking them to involve their kids in the arts, the copy should sing. Thankfully, it does in this second phase of print ads from AmericansfortheArts.org and ArtsUSA.org. Click image to read larger version Other artists and thinkers in the series include Celia Cruz, Walt Whitman, Virgina Woolf and Homer.

The Profit Ethos

According to The Wall Street Journal (paid sub. req.), Ethos JWT, a cause-related marketing shop is one of the fastest growing units inside JWT. Corporate-responsibility campaigns, once a backwater in the ad business, have taken off in recent years. Recognizing the rising fervor around environmental and social issues such as education, hunger and poverty, companies […]

Not Another Erectile Dysfuntion Ad

For more info on this Greenpeace campaign, see MusicWood.org.

Eco Options Don’t Include The Propaganda Channel

According to The New York Times, activists are urging Home Depot, which recently unveiled an environmentally conscious marketing program, to withdraw advertising from Fox News, whose hosts and commentators dismiss global warming as liberal hysteria. In April, Home Depot introduced an Eco Options label for thousands of products that it deemed environmentally friendly. “It’s not […]

Absolut’s Spirited Cause

Absolut Vodka is creating a special-edition flavored vodka to honor New Orleans, and the proceeds will go to Gulf Coast charities, the company announced Wednesday. Absolut made the announcement and previewed the mango-with-black-pepper flavor at the annual New Orleans culinary festival, Tales of the Cocktail. Absolut New Orleans, which goes on sale Aug. 1, commemorates […]

The Challenges Of Being A Cause Marketing Professional

Over at The Huffington Post, Jake Brewer, Director of Partnerships for Idealist.org, makes the case for the skills of nonprofit marketing professionals. Professionals who make the decision to work in the nonprofit sector are often seen by their corporate counterparts as “nice folks who can’t cut it in the real business world.” The funny thing […]

The Snow Job Is On

According to The New York Times, MTV unveiled its latest public service advertising campaign last week. Its aim is to promote environmentally friendly lifestyle choices among youth (without upsetting MTV’s carbon-sucking underwriters). The advertisements, created by six agencies — 180 Los Angeles, Cake, Lowe Worldwide, Ogilvy & Mather, Wieden & Kennedy and Young & Rubicam […]

Caribou’s Coffee Consciousness

I just spent a few days in Minnesota, which allowed me to get my morning espresso fix at Minneapolis-based Caribou Coffee. While in their Northwoods cabin-like retail environment, I noticed some interesting table tents that describe Caribou’s commitment to sourcing coffees produced in environmentally and socially responsible ways through best-practices farm management. Turns out Caribou […]

Give To Get

Wal-Mart is using a marquis event at one of its stores to help fuel a cause-related promotion. The retailer will recognize the U.S. community that sells the most Children’s Miracle Network miracle balloons at Wal-Mart Stores during the month of May with a free, live concert performance by country music superstar Tracy Byrd. “If every […]

Fidelity Flexes Its Media Muscle

Ad Age is reporting on a public feud between non-profit Save Darfur Coalition and Fidelity Investments. The financial-services company has pressured CNN and Newsweek to hold off running coalition ads critical of Fidelity’s investment in PetroChina, a company whose parent, China National Petroleum, is one of Sudan’s largest oil-industry partners. Clearly, when it comes to […]