A Disturbing Image Provokes Action

image courtesy of That Other Blog Isabelle Caro, a 27-year old French woman who weighs just 68 lbs has suffered from anorexia since she was 13. She’s also the star of a highly charged new ad campaign from Nolita, an Italian fashion label. Double-page spreads of the ads, which brutally expose her and her disease, […]

Someone Has To Provide Energy. It Might As Well Be Chevron.

Ad Age shows that even the most heinous of industries can–with the help of clever ad men and women–turn perception on its head. It’s an ambitous road, turning something as dirty as oil into a cause that benefits humanity. But that’s what Chevron intends to do. Roughly 10% of Americans “hate us and our industry […]

Carbon Footprint Calculations Impact Buying Decisions

According to International Herald Tribune, Timberland is introducing “carbon labels” to help its customers assess the environmental quality of its products. “With all the media attention around environmental issues, people are noticing that their lives are affected by environmental ills and they really have the purchasing power to make a difference,” said Betsy Blaisdell, manager […]

Greenpeace Performance Ad

Spencer Tunick is an American photographer known for staging mass nude photo shoots across the globe. This one, shot at Aletsch Glacier in the Swiss Alps, is intended to be both a piece of art and a political statement aimed at raising global warming awareness. Greenpeace, who helped organize and publicize the event, said the […]

Plug In To Higher Car Consciousness

[via Google.org – the philanthropic arm of Google] Share

Kanye’s Got ED’s Back

I thought ED in ’08 was short for Edwards, but no. It’s short for Education. Marc Lampkin, executive director of ED in ’08 said, “Together, we are urging the presidential candidates to put forward a plan to improve America’s schools because in every community in America, too many children are leaving school without the skills […]

Turn Your Kids On To Jazz And Poetry

When you’re writing to parents and asking them to involve their kids in the arts, the copy should sing. Thankfully, it does in this second phase of print ads from AmericansfortheArts.org and ArtsUSA.org. Click image to read larger version Other artists and thinkers in the series include Celia Cruz, Walt Whitman, Virgina Woolf and Homer. […]

The Profit Ethos

According to The Wall Street Journal (paid sub. req.), Ethos JWT, a cause-related marketing shop is one of the fastest growing units inside JWT. Corporate-responsibility campaigns, once a backwater in the ad business, have taken off in recent years. Recognizing the rising fervor around environmental and social issues such as education, hunger and poverty, companies […]

Not Another Erectile Dysfuntion Ad

For more info on this Greenpeace campaign, see MusicWood.org. Share

Eco Options Don’t Include The Propaganda Channel

According to The New York Times, activists are urging Home Depot, which recently unveiled an environmentally conscious marketing program, to withdraw advertising from Fox News, whose hosts and commentators dismiss global warming as liberal hysteria. In April, Home Depot introduced an Eco Options label for thousands of products that it deemed environmentally friendly. “It’s not […]