Good Magazine looks at Kate Roberts’ approach to cause-related marketing. A former exec at the Moscow and Bucharest branches of Saatchi & Saatchi, Roberts now heads YouthAIDS, a not-for-profit based in Washington, DC. Comparing her groups’ educational message to that of consumer marketing, she says, “It’s the same strategy. You have to make something desirable, […]
Strong American Schools is a nonpartisan public awareness and advocacy effort aimed at elevating discussion amongst America’s leaders about the need for education reform. Once the leader in educating our youth, America has slipped to the middle of the pack − endangering the future of our nation’s children and the American economy. Creative for this […]
I’m impressed with the efforts of T. Boone Pickens to help solve America’s energy crisis. Given his wealth and first-hand knowledge of the subject, he’s in a better position to move us in the right direction than anyone in Washington. “This is not about Republicans vs. Democrats,” Pickens says. “This is about saving our country […]
According to The Wall Street Journal, Groove Armada signed a comprehensive one-year deal with spirit company Bacardi. The two DJs will be the main act at Bacardi-sponsored concerts in six venues from Miami to Athens. Andy Cato and Tom Findlay also will produce records that Bacardi can use as background music for its global television-ad […]
I was browsing through the TV spots archived on Adfreak’s YouTube page this morning, when I came across this spot from Environmental Defense Fund. See GetAmericaWorking for more.
According to The Wall Street Journal, the Corn Refiners Association, an industry group led by ADM and Cargill, is launching a big ad and public-relations campaign today. Their goal? Convince Americans that high-fructose corn-syrup isn’t the evil it has been made out to be. The group is running full-page ads in more than a dozen […]
See more videos at TakeMeFishing.org, a microsite from Recreational Boating & Fishing Foundation, a 501(c)(3) non-profit organization. RBFF’s mission is to increase participation in recreational angling and boating and thereby increase public awareness for protecting, conserving and restoring our nation’s aquatic resources.
For more, see BraveNation.com.