See This: Homeless People Wrapped In Christmas Lights

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Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United […]

Three Words Kids Should Never Hear: “Lockdown Drill Complete”

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When I grew up, gun violence had yet to rear its ugly head in our schools. Frankly, I can not imagine how scared American kids are to go to school today, to say nothing of the fears of their parents. As the two-year anniversary of the Newtown tragedy on December 14th approaches, Moms Demand Action […]

Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

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Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

See A Veteran, Help A Veteran

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Today is Veteran’s Day in The United States. Veterans Day celebrates the service of all U.S. military veterans, while Memorial Day is a day of remembering the men and women who died while serving. Sadly, too many of our living veterans are suffering from post traumatic stress disorder, alcohol and drug addiction, domestic violence, poverty […]

“Dumb Ways To Die” Lives On As Best Of Show At The One Show

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Lord knows I’ve had things to say about awards shows and their questionable judging, but this time I truly believe The One Show got it right. Congratulations to McCann in Melbourne for their effort on behalf of safety on Metro Trains called Dumb Ways To Die. It was awarded Best Of Show at The One […]

Authentic Brands Attract, And Deserve, Authentic Scrutiny

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Last week, I posted some contrarian views on Dove’s “Real Beauty Sketches” idea. Writing in Forbes CMO Network, Will Burns leaps to the defense of Dove and smacks down the criticism of the video, calling the criticism “ugly” and “absurd.” Burns is off the mark here with his characterizations. There’s nothing ugly or absurd about […]

Buttered Up Dishes On Pinterest Help Feed The Hungry

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Hunger in America. These are words that ought to be incomprehensible to us, but sadly they’re not. For 1 in 6 people in the United States, hunger is a reality. In a nation that grows as much food as we do, this rate of hunger is a crime. Yet, we have no Hunger Police to […]