Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

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Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

See A Veteran, Help A Veteran

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Today is Veteran’s Day in The United States. Veterans Day celebrates the service of all U.S. military veterans, while Memorial Day is a day of remembering the men and women who died while serving. Sadly, too many of our living veterans are suffering from post traumatic stress disorder, alcohol and drug addiction, domestic violence, poverty […]

“Dumb Ways To Die” Lives On As Best Of Show At The One Show

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Lord knows I’ve had things to say about awards shows and their questionable judging, but this time I truly believe The One Show got it right. Congratulations to McCann in Melbourne for their effort on behalf of safety on Metro Trains called Dumb Ways To Die. It was awarded Best Of Show at The One […]

Authentic Brands Attract, And Deserve, Authentic Scrutiny

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Last week, I posted some contrarian views on Dove’s “Real Beauty Sketches” idea. Writing in Forbes CMO Network, Will Burns leaps to the defense of Dove and smacks down the criticism of the video, calling the criticism “ugly” and “absurd.” Burns is off the mark here with his characterizations. There’s nothing ugly or absurd about […]

Buttered Up Dishes On Pinterest Help Feed The Hungry

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Hunger in America. These are words that ought to be incomprehensible to us, but sadly they’re not. For 1 in 6 people in the United States, hunger is a reality. In a nation that grows as much food as we do, this rate of hunger is a crime. Yet, we have no Hunger Police to […]

We’re Taking The Concept of “Brand Impressions” Much Too Lightly

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My friend Tom Asacker perked up when I wrote this the other day: “As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much bigger […]

In America, Companies Are People And People Discriminate

The “culture wars” have come to Mainstreet, U.S.A. The Boy Scouts are not an inclusive group, and one of their biggest corporate backers has been moved to change their giving policy because of it. According to The Oregonian, Intel (Oregon’s largest employer) will no longer include The Boy Scouts or any non-profit that fails to […]

Drink Coffee, Defeat Cancer

Cancer is an epidemic that touches just about every one of us. Cancer is at once universal and deeply personal. Tapping into this truth helps makes this Breast Cancer Awareness initiative from Caribou Coffee and Colle+McVoy come together at a higher level. The label on each package of Amy’s Blend–named in honor of Amy Erickson, […]