“Let’s be honest, no one ever wished for a smaller holiday gift,” is a sorry piece of copywriting. Everyone knows the best things come in small packages. Like diamonds! Furthermore, this sentiment goes against the grain today. Even Lexus drivers are aware of the need to conserve money, fuel, etc.
Last night, Saatchi & Saatchi LA launched the latest installation in the agency’s Prius Projects series for Toyota. With this new project called “Prius Cozy,” Magda Sayeg, founder of Austin, Texas-based knitting community, Knitta, Please, and her team wrapped nearly 100 skeins of yarn around the car. Why? To send warm holiday wishes to the […]
Artist Levi van Veluw hand-made two mannequins from scratch in his studio in the Netherlands, and photographed them. “City” consists of model cars and other miniature objects as well as small, wooden blocks, while actual moss, grass, leaves, flowers and mud were used to create “Nature.”
David&Goliath wants you to dream about driving the all new 2011 Kia Optima, a midsized sedan that’s designed to be nothing like one.
FremantleMedia, the producer of American Idol and some of the most successful shows in TV history, has launched of re:discover – The Soul of Your Favorite Cities, a new web series created for Buick and distributed by MSN. re:discover is a twelve-city travel experience providing an “insider’s guide” to some of the most exciting cities […]
To promote the 2011 Scion tC sports coupe the car brand and ATTIK kicked off their “Take On the Machine” campaign last August, targeting young, predominantly male drivers across the U.S. At the center of the campaign is an augmented reality game. “This project represents the direction ATTIK is now moving in,” said interactive creative […]
Subaru and its ad agency, Carmichael Lynch, are Fighting Mediocrity. Are you? According to BrandFreak, “Subaru is on a bit of a roll. The Outback won Motor Trend’s Sport Utility of the Year last year, among other kudos. And the automaker’s chief marketing executive, Tim Mahoney, was honored in Brandweek’s recent Marketer of the Year […]