David&Goliath wants you to dream about driving the all new 2011 Kia Optima, a midsized sedan that’s designed to be nothing like one.
FremantleMedia, the producer of American Idol and some of the most successful shows in TV history, has launched of re:discover – The Soul of Your Favorite Cities, a new web series created for Buick and distributed by MSN. re:discover is a twelve-city travel experience providing an “insider’s guide” to some of the most exciting cities […]
To promote the 2011 Scion tC sports coupe the car brand and ATTIK kicked off their “Take On the Machine” campaign last August, targeting young, predominantly male drivers across the U.S. At the center of the campaign is an augmented reality game. “This project represents the direction ATTIK is now moving in,” said interactive creative […]
Subaru and its ad agency, Carmichael Lynch, are Fighting Mediocrity. Are you? According to BrandFreak, “Subaru is on a bit of a roll. The Outback won Motor Trend’s Sport Utility of the Year last year, among other kudos. And the automaker’s chief marketing executive, Tim Mahoney, was honored in Brandweek’s recent Marketer of the Year […]
Volvo equals safe. But fast new cars are more than safe, they’re fun to drive–a fact Arnold Worldwide is leveraging to help launch the All-New Naughty Volvo S60. The campaign portrays the S60 as something unexpected from Volvo and is intended to broaden Volvo’s appeal to driving enthusiasts, competing directly with the Mercedes C-Class, BMW […]
Hyundai is an official sponsor of the 2010 FIFA World Cup. Here’s one of the brand’s new TV spots, from Korean-owned agency, Innocean, in support of the sponsorship.
A friend in the business told me earlier this week that Wieden + Kennedy is all about America. I considered his point and said, I see what you mean, what with Levi’s, Coke and Dodge on the roster. And Nike, P&G and ESPN. Now, this morning Ad Age offers up this new W+K commercial for […]
Here’s some odd news out of Detroit…Chevy doesn’t want to be called Chevy anymore, it wants to be known by it’s proper name Chevrolet. I can relate in that I prefer David over Dave, but I can’t relate to wasted efforts from a struggling company that run counter to the cultural grain. According to The […]
This week, Volkswagen launched DAS (Digital Automotive Space), the first iPad-exclusive digital magazine developed by an automaker. This app puts the user in the driver’s seat, allowing them to enjoy the magazine’s themes in an innovative virtual reality, using the familiar functions of the iPhone. I don’t feel qualified to comment on the utility of […]