You know you love a campaign when you’re jealous or sad that you did not make it yourself. Such is the case with this narrative approach to customer testimonials executed last year by Toyota and Saatchi & Saatchi. The animation is great, and the stories from real customers are great. This is a classic example […]
Saatchi & Saatchi LA has introduced a new campaign for the Toyota Venza that plays with generational identity. Here we see a concerned daughter’s POV that doesn’t quite match up with the reality on the ground. The concept is grounded in findings from Saatchi LA’s consumer insights research, which found that active boomers want to […]
Last fall, National Highway Traffic Safety Administration (NHTSA) introduced a new set of stringent tests to evaluate safety. Honda Regional Marketing’s new “Clutter” spot touts the Accord as being one of just a few vehicles to achieve five stars in the new “overall” rating (combination of front, side, and rollover crash angles). Agency: RPA in […]
The ancient Greeks were an imaginative lot. And their gods were pretty amazing too. ATTIK/San Francisco is tapping some of this magic in its new campaign for the limited edition Scion tC Release Series 7.0. Only 2,200 of these “High Voltage” tCs will be created, with each one featuring a customized TRD body kit, push […]
David&Goliath and Kia introduce “Joyride II,” the sequel to their 2010 Super Bowl spot “Joyride Dream.” The new spot brings back five characters already familiar to parents and their kids–Sock Monkey, Muno, Robot, Teddy and MR. X–and imagines what summer vacation would be like with these characters at the wheel of a Kia Sorento.
Wieden + Kennedy’s campaign for the new Chrysler 300 has motored from Detroit to Portland to Los Angeles, featuring Eminem, Ndamukong Suh and Dr. Dre, respectively. I love the copy in this ad. “Some people say, ‘good things come to those who wait.’ Truth is, good things come to those who work.” Previously on AdPulp: […]
Talk about jumping ship. This new Venables Bell & Partners spot for Audi depicts BMW, Mercedes and Lexus drivers in unreal stunt situations, yet the point about their eagerness for the challenger brand is well made.
You know all those awful ads you see for local car dealers? Fugetaboutit. Advertising and marketing veteran Mike Jackson and R&R Partners of Las Vegas have joined forces to create Jackson & Partners, a joint venture aimed at transforming the way automotive retailers speak to and engage consumers. “Jackson & Partners is going to change […]
Ndamukong Suh is from Portland (where I live). He played college ball at Nebraska (where I’m from). The Detroit Lion tore up the NFL as a rookie last season. Now, he’s starring in the latest ad from Chrysler, courtesy of Wieden+Kennedy. Like Eminem in the automaker’s hit Super Bowl ad, Suh stoically drives a Chrysler […]
BMW is combining consumer generated content and mobile marketing with consumer desire for greener cars in an Earth Day-ready campaign called Activate the Future. BMW is inviting prospective EV buyers to become “Collective Engineers.” By sharing driving data through the BMW EVolve app and the EV Dashboard on this site, prospects can find out if […]