Kelly Clarkson with Chris Berman riding shotgun in a Toyota Camry. What the…? Yes, that’s James Lipton and Andrew Zimmerman in the back. Loading the car with four seemingly disparate media makers supports the car as media center concept. Why the passengers are singing along with the Grammy winner behind the wheel, is a different [...]
The New Batmobile
October 27, 2011 By Leave a Comment
Powered by thermal imaging technology, Audi night vision assistant can detect pedestrians up to 300 feet away. Advertising Agency: AKQA
General Motors Makes A Very Specific Pitch To Cyclists
October 11, 2011 By 1 Comment
Well, some people are still reading newspapers…because this GM ad got noticed when it landed in college papers such as the UCLA Daily Bruin: The Bike Portland blog provides the breakdown: The newspaper ad features a guy on a bike ashamed that his “reality” involves riding a bike while a cute girl drives by in [...]
It’s An Ad. For A Car.
October 7, 2011 By 1 Comment
There’s a bunch of these ads for the Toyota Yaris featuring actor Michael Showalter, but this one’s probably the most…literal? Existential? Minimalist? This one was, for me, the most amusing. Poking fun at the conventions of automotive advertising is rich territory. But really, you can feel the creative brief coming through the screen — “Remember, [...]
Scion Invests In Lifestyle Content, And Lets Zeus Do His Thing
September 29, 2011 By 1 Comment
Every company is a media company. According to The New York Times, Toyota’s Scion brand is taking the EC=MC equation seriously. Scion is acting very much like a record label, sponsoring a full campaign of record releases, videos and tour support for about 20 acts. Incidentally, it’s the exact thing I asked RJR’s Camel brand [...]
A Car Guaranteed To Make Your New Smart Phone Jealous
September 15, 2011 By Leave a Comment
The new Audi A6 knows things. Things that can help a driver navigate safely from point A to point B. Agency: Venables Bell & Partners in San Francsico Safety in the all-new Audi A6 is enhanced by a thermal imaging camera with Night Vision Assistant to highlight pedestrians it detects in front of the vehicle. [...]
Long Live The Hampster Dance
August 29, 2011 By Leave a Comment
Kia’s hip hop hampsters ride again. But David Gianatasio of Adfreak is not impressed with David&Goliath’s latest effort for Kia. Why do the war-bots tap their metallic toes to the beat when they could end everyone’s misery by zapping those rodent freaks? C’mon, they’re chubby and dancing in place. Shoot! You can’t miss! Oh, there’s [...]
When You’re Ready To Trade In Your Scooter For A Big Person Car, Nissan Versa Is There For You
August 26, 2011 By Leave a Comment
Nissan’s affordable Versa sedan is the car for people who dress in funny costumes. Agency: TBWA\Chiat\Day Los Angeles
If You Saw The USA In Your Chevrolet, Show ‘Em Your Pics
August 26, 2011 By 2 Comments
It seems that, despite the fact that Chevy advertising will increasingly focus on technology, it won’t be losing the nostalgia aspect of the brand altogether. A new Facebook contest asks Chevy owners to upload their favorite pictures for possible use in an upcoming commercial. At what point does the brand need to be focused solely [...]
Americans Love Small Italian Coffees, Why Not Small Italian Cars?
August 15, 2011 By 2 Comments
Experiential is the name of the game for Fiat, as it works to reintroduce its cars in the U.S. According to Adweek, Fiat, with help from Impatto, took over New York’s Times Square this past weekend for an all-afternoon promotion that culminated in a double feature that viewers watched while sitting in 36 2012 Fiat [...]
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