Have you recently had the sensation sitting at your desk and seeing images of your friends and family enjoying themselves on a maskless summer vacation? I have, and I expect you have too. It's an odd sensation because I am happy for my friends and family while simultaneously questioning the safety of vacation or travel. Come On America... I like the copy in this Kia commercial. At the same time, the impulse to …
Jeep Beep Beeps. The New Bronco Bucks.
Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup. Their requests are being answered. The Bronco, which will be assembled at Ford's Michigan Assembly Plant in Wayne, will go on sale next year. The new 2021 Ford Bronco reveal event is scheduled for 8 p.m. Monday, introducing two-door and four-door Bronco models as well as a smaller …
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It’s Summer in the Northern Hemisphere, Can You Contain Yourself?
Travel and tourism are suffering. Retail is imploding (Brooks Brothers and Lucky Brand are the latest to declare bankruptcy). Schools may or may not reopen on time. There may or may not be a college football season. So much uncertainty... In the middle of the economic and social chaos, it's normal to long for the way things were. Going on vacation this summer is the kind of normal many of us seek to return to. …
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Next Time You Go Somewhere, Drive A Lexus (Or Any Toyota) To Ace Hardware
Put people first. Refer to car buyers as people and treat them as guests? I don't get it. I don't get it because I don't own a Lexus or Toyota. https://youtu.be/3-XxLd-UMcQ A Company with A Conscience and A Big Wrench As a result of the COVID-19 pandemic, Toyota Motor North America, Inc. continues to assist those in need with essential supplies, emergency relief and is providing on-going support to many …
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Ford Motor Company Wants To “Help Take Care of You”
Ford Motor Co. is "built to lend a hand." That's what the car maker's new information-rich ad campaign says. For instance, did you know that Ford Service centers are essential to your community and still open? We need our cars and trucks, even if we can't go anywhere in them. https://youtu.be/F0x1PDIklkE Ford is also dangling discounts during this economic crisis. For qualified buyers who use Ford credit to …
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Win $15K In Aftermarket Parts from Barricade Off-Road and ExtremeTerrain
Do you find yourself daydreaming about your next offroad adventure? Us too! Here’s your chance to win the aftermarket parts on the top of your wish list with ExtremeTerrain’s biggest giveaway of the year. The $15K Giveaway, sponsored by Barricade Off-Road, runs until 5/14/20, You can enter these sweepstakes every day to increase your odds of winning. No purchase necessary. Simply visit your respective …
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Benzel-Busch Says, “Before You Buy the Car, Buy Into the Dealership”
Customer service is a large part of a company's ability to deliver exceptional brand experiences. Benzel-Busch Motor Car, with four locations in northern New Jersey, helps people in the Tri-State Area find their way to a new or used Mercedes-Benz, Audi, smart, AMG, or Mercedes van. But before they hand drivers the keys, they work on developing a relationship with the customer, so the customer comes back for …
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Enterprise Will Always Be Ahead of the Times
Whether it’s a rental replacement for a Conestoga wagon, a horse with more horsepower, or a friendly voice to answer history’s first phone call, Enterprise is always there in the new “Always Ahead Of The Times” campaign. Directed by Working Stiff’s Matt Pittroff and produced by St. Louis-based The Big Tree with creative services by the Cannonball Agency, the spots take a cheeky look at pioneer history by playing …
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“We Speak Fleet” Is Circle K’s Way to the Weekday Warrior
I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. Humor, for instance, is an underused approach in B2B. Circle K is helping to change the score with this campaign from Taylor, Nick Spooner director and Brooklyn-based production company. “My main marching orders were to make standout spots that were funny and …
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United Auto Workers Shifts General Motors Into Neutral
General Motors is in a tough spot right now despite earning solid profits — it made $35 billion in North America over the last three years — while closing plants in the United States. G.M. is in a tough spot because 49,000 of its union workers want to share in these profits and they're now striking at 50+ manufacturing facilities across the industrial midwest and south to negotiate a better deal with the domestic …
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