Joel Ewanick, GM vice president and Global Chief Marketing Officer, hopes you will find Chevy’s new online content offering, “Under the Blue Arch,” funny, charming and interesting. Of course, that is a lot to ask. “We want America to get to know these characters and develop a relationship with them,” Ewanick told Detroit’s CBS affiliate. […]
Show. Don’t tell. It’s an age old maxim in this business, and one that 180LA has taken to heart for their Mitsubishi Motors client. And it’s working — the brand’s market share has almost doubled year-to-date with significant monthly sales increases every month, since 180LA took on the business 19 months ago. For this new […]
Special thanks to Justin Bajan from David&Goliath in LA for providing AdPulp readers with this special inside look at the making of KIA’s “Dreams” Super Bowl spot. It all started with a dream. Sort of. I was sitting with my composition book in hand staring out of the window watching planes land at LAX when […]
Put a dog in it. It’s an age-old directive in Adlandia for a reason. People love dogs. And dogs love to chase red cars… You have just seen “The Dog Strikes Back,” a special 75-second extended version of VW’s 2012 Super Bowl commercial from Deutsch LA, in which the all-new 2012 Volkswagen Beetle inspires Bolt […]
Created by RPA, Matthew Broderick stars as himself in this extended “Ferris Bueller’s Day Off” homage for Honda. Personally, I wanted to see Charlie Sheen in a police station waiting room cameo appearance.
Amidst recent news of recalls and skepticism from the general public, Chevrolet is seeking to regain support for the Volt by featuring Hamtramck, the Detroit neighborhood where the car is built. Ad Age has more background: In its open-letter-format newspaper ads, GM CEO Dan Akerson writes that the Volt is “the most significant step in […]
It’s like Moby Dick, but Audi quattro is the whale and a Northwoods tow-truck driver is Captain Ahab. Filmed in sub zero temperatures in Alaska, “Ahab” was directed by Daniel Kleinman and edited by Cut + Run’s Steve Gandolfi for agency Venables Bell & Partners.
If you’re going to get some celebrity power in your ads, you could do a lot worse than Gary Busey.
Give MINI six words and they will work magic. That was the challenge solved last fall by Portland designer, Mathew Foster, a partner at Official Mfg Co. MINI USA’s agency Butler, Shine, Stern & Partners asked fans to submit in six words to express their idea of “The Best Test Drive Ever. Period.” The contest, […]