Even though Goodby is more capable than 99.99% of all agencies located on Earth, Chevy is too big, and too important to be handled by Goodby alone. And the client doesn’t want bickering between agencies, it wants cooperation. Ergo, something new has been formed. Commonwealth, a hybrid of Goodby and McCann, which are owned by [...]
On the most poignant songs of the 1970s? Hands down, “Cats in the Cradle” by Harry Chapin. “What I’d really like dad is to borrow the car keys.” To the Chrysler. Wieden + Kennedy/Portland also launched new family-programming for Jeep, Dodge and Dodge Ram. The agency has long employed master storytellers, starting with Dan and [...]
Once upon a time in Adlandia, you hadn’t made it until you were working on a car account. To this day a great car account is still prestigious and potentially lucrative. But this won’t last if young Americans continue to walk, ride a bike, or take public transportation to work. According to Jordan Weissmann of [...]
Toyota is going artsy to promote its new 2012 Scion iQ. Take a look: There is a lot more to see at ScionAV.com, which is a textbook content marketing play.
Ford Motor Co. has created six episodes of an hour-long reality show, “Escape Routes,” to promote the automaker’s redesigned Escape. According to Ad Age, the show was made with the help of Team Detroit and and Profiles Television. Ford’s commercials during the show will promote the Escape, other vehicles in the company’s portfolio and certain [...]
Joel Ewanick, GM vice president and Global Chief Marketing Officer, hopes you will find Chevy’s new online content offering, “Under the Blue Arch,” funny, charming and interesting. Of course, that is a lot to ask. “We want America to get to know these characters and develop a relationship with them,” Ewanick told Detroit’s CBS affiliate. [...]
Show. Don’t tell. It’s an age old maxim in this business, and one that 180LA has taken to heart for their Mitsubishi Motors client. And it’s working — the brand’s market share has almost doubled year-to-date with significant monthly sales increases every month, since 180LA took on the business 19 months ago. For this new [...]
Special thanks to Justin Bajan from David&Goliath in LA for providing AdPulp readers with this special inside look at the making of KIA’s “Dreams” Super Bowl spot. It all started with a dream. Sort of. I was sitting with my composition book in hand staring out of the window watching planes land at LAX when [...]
Put a dog in it. It’s an age-old directive in Adlandia for a reason. People love dogs. And dogs love to chase red cars… You have just seen “The Dog Strikes Back,” a special 75-second extended version of VW’s 2012 Super Bowl commercial from Deutsch LA, in which the all-new 2012 Volkswagen Beetle inspires Bolt [...]
Created by RPA, Matthew Broderick stars as himself in this extended “Ferris Bueller’s Day Off” homage for Honda. Personally, I wanted to see Charlie Sheen in a police station waiting room cameo appearance.