Follower counts in social channels don’t mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics. Which explains why Land Rover has made a note of a social media milestone, namely its one millionth “Like” on Facebook. [...]
One hundred million Internet users watch online video each day. So, how can a brand possibly be heard and seen above the din? According to Venture Beat, Vimeo has launched a new marketing product called Brand Creative Fund to connect brands and filmmakers, and provide consulting services to brands on how best to create content [...]
People love to look at cars and let their imaginations take them on fuel-injected trips. Thankfully, car entusiasts have a plethora of images to peep on social platforms like Flickr, Facebook, Twitter, Pinterest and Instagram. According to Digiday, “the strategy for Volvo on Instagram is simple: show off car models and their unique features.” I [...]
When car accounts are up for a review, it’s a huge deal. Consultants, car enthusaists, the advertising press, the general business press, and yes, ad bloggers always weigh in. It’s a big prize. The news that Honda has put its account up for review is an even bigger deal because RPA, formerly Rubin Postaer & [...]
Kirshenbaum Bond Senecal + Partners came up with an elaborate idea for BMW, one that reminds me how much distance there can sometimes be between a concept and its execution. To pull this “direct marketing” idea off, the agency turned to the digital printing crew at Classic Color in Chicago. And the printers saved the [...]
Goodby’s man on the inside is now on the outs. According to The Wall Street Journal, General Motors Co.’s ousted its global marketing chief, Joel Ewanick at the end of last week. Ewanick, 52, was head of one of the largest advertising budgets in the U.S. ($4.5 billion/year) and a key player in the company’s [...]
“Start with a simple idea. Think. Think more. Drink coffee. Stop thinking. Start doing.” Wieden + Kennedy’s new ad for the new 2013 Dodge Dart uses a lot of periods to make its point. But that’s not all it does. The 90-second spot also echoes the agency’s “Fail Harder” ethos throughout. According to Reuters, the [...]
What might it take to get you to consider buying an electric vehicle from General Motors? How about passionate testimony from current owner/operators? At $40k, the Chevy Volt is not cheap, and the concept of an EV is still a bit shaky in the minds of many drivers. Which is no doubt why Goodby Silverstein [...]
Goodby Silverstein is rolling out a classic line from years gone by for its big automotive client. The thing is the players shown above are not old enough to recall that line, and many of the people watching baseball on TV today are not old enough to make the connection either. Which leaves people wondering [...]
It’s been a day to talk about car advertising, so we may as well continue the theme with a post about these new spots for Mercedes-Benz from Merkley and Partners. According to Below the Line News, “Art” is a historical tour through the SL-Class, showcasing the model’s many iterations against a backdrop of an ever-changing [...]
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