Deutsch CEO Mike Sheldon is alarmed to know that 25% of the people who work in advertising “don’t love advertising.” In response to new findings unearthed by his agency and the 4As, Sheldon wants agencies to adopt a startup culture, invest in R&D, work in smaller teams, teach employees new things and support side projects. [...]
Tim Nudd of Adweek is in Cannes, soaking up what spills from the stage. This morning Nudd looked on as Facebook’s global head of brand design, Paul Adams, “froze with panic and could not continue.” According to Nudd, he walked off stage, composed himself and retured to deliver these four tips for approaching Facebook marketing: [...]
Chris Schreiber of Sharethrough was in Cannes last week. He says one of the most compelling sessions he attended was “Liquid and Linked” from Coca-Cola execs who detailed the company’s global connections, a.k.a marketing, strategy. Here’s the official description of the panel: “Liquid and Linked” is a strategy that places a new emphasis on dynamic [...]
According to Ad Age, PR shops need to step up at Cannes. “For the third straight year in a row, the PR industry is still failing to represent itself as strongly as it should in its own category,” Cannes juror Renee Wilson, said. Interestingly, recovering journalist Jeremy Mullman of Olson isn’t buying it. Am I [...]
On the heels the annual migration of hyper-privileged advertising execs to Cannes, let’s consider the value of a firm’s “creativity” to their new business process. Business development specialist, Blair Enns, asks, “Can Anyone Own the *More Creative* Market Position?” While creative quality gets a firm on the consideration list, unlike more meaningful differentiators (deep expertise) [...]
Wieden + Kennedy and Droga5 cleaned up at Cannes. Fast Company has the low down. In other news, a highly selective cadre of ad people are waking up with hangovers, and making their way back to London, Sydney, New York and so on. George Parker, writing from Boise, has been there and done that. The [...]
Dyaln Byers of Adweek had lunch with Carl Johnson of Anomaly on the terrace of the Carlton Hotel in Cannes this week. Byers asked Johnson how he felt about the notion that “content is king.” “I don’t agree with that,” he said. “I think it sends you down the wrong track. I’d say the emphasis [...]
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