Luminaries Back Stage at The 60th Cannes Lions

George Lois, Sean Combs and Richard Dawkins at Cannes Lions 60th

Cannes Lions turned 60 this year, which certainly makes her the grand old dame on the award show circuit. I wonder how many trips to Cannes designer and art director George Lois has made over the years. Whatever the number, his message remains relevant, and caustic. “Understand how to create big fucking advertising ideas, that’s […]

Media Buyers, You’ve Been Disintermediated By The Modern Abacus

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Maybe someday USA TODAY will hire me to cover Cannes for them. Until that day, we’ll have to do with Michael Wolff’s coverage. Apparently Wolff wandered into a party where Jay Sears from Rubicon Project, “the leading technology company automating the buying and selling of advertising globally,” was explaining how in three years 50% of […]

Advertising Is Work, Not The Priesthood

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Deutsch CEO Mike Sheldon is alarmed to know that 25% of the people who work in advertising “don’t love advertising.” In response to new findings unearthed by his agency and the 4As, Sheldon wants agencies to adopt a startup culture, invest in R&D, work in smaller teams, teach employees new things and support side projects. […]

Content Is Not Inherently Interactive, But The Platform Is (See The Problem?)

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Tim Nudd of Adweek is in Cannes, soaking up what spills from the stage. This morning Nudd looked on as Facebook’s global head of brand design, Paul Adams, “froze with panic and could not continue.” According to Nudd, he walked off stage, composed himself and retured to deliver these four tips for approaching Facebook marketing: […]

Wunderman Tries To Look Natural At Cannes

The 59th Cannes Lions International Festival of Creativity doesn’t need a commercial, but Wunderman made Cannes one, because Wunderman can. And Wunderman isn’t stopping there. This is 2012, every company is a media company, including global marketing services agencies. Ergo, a team of 30 of “citizen journalists” from AdPeople, Blast Radius, Designkitchen, Futurecom, These Days […]

Is Your Content Strategy Liquid And Linked?

Chris Schreiber of Sharethrough was in Cannes last week. He says one of the most compelling sessions he attended was “Liquid and Linked” from Coca-Cola execs who detailed the company’s global connections, a.k.a marketing, strategy. Here’s the official description of the panel: “Liquid and Linked” is a strategy that places a new emphasis on dynamic […]

PR Firms Stay Home While Cannes Burns

According to Ad Age, PR shops need to step up at Cannes. “For the third straight year in a row, the PR industry is still failing to represent itself as strongly as it should in its own category,” Cannes juror Renee Wilson, said. Interestingly, recovering journalist Jeremy Mullman of Olson isn’t buying it. Am I […]

Have The Good Sense To Have Heart, Soul And Guts

Fact: you don’t win big at Cannes unless you first sell the work to a fat cat client. Like P&G. According to Adweek, Dan Wieden knows how to sell, and how to get his clients to bend their own rules for the sake of the work. At the concept stage, the Old Spice campaign wasn’t […]

Can Creativity Be Codified?

On the heels the annual migration of hyper-privileged advertising execs to Cannes, let’s consider the value of a firm’s “creativity” to their new business process. Business development specialist, Blair Enns, asks, “Can Anyone Own the *More Creative* Market Position?” While creative quality gets a firm on the consideration list, unlike more meaningful differentiators (deep expertise) […]

Cannes 2011 Is In The Can

Wieden + Kennedy and Droga5 cleaned up at Cannes. Fast Company has the low down. In other news, a highly selective cadre of ad people are waking up with hangovers, and making their way back to London, Sydney, New York and so on. George Parker, writing from Boise, has been there and done that. The […]