Strangers In A Strange Adland

David Griner of Adweek’s blog Adfreak put an interesting list together of 40 agencies with strange names. Of course, I’m thrilled to see Bonehook, the company I started two years ago, on the list at #38 and humbled to be included along with some truly great shops like Taxi, Big Spaceship, Naked, Droga5, Creature, Wexley […]

Microsoft Office Envisions “The Extensions of Man”

According to Fortune, hell froze over recently, as Forrester urged IT departments to support the Mac. Forrester’s report argues that Highly Empowered and Resourceful Operatives, or HEROs, at your company are likely using Macs, regardless of the company’s computing policy. These power brokers don’t want to show up to a meeting with a plastic laptop […]

Does Beer Have An Image Problem?

This article in Ad Age suggests that by volume, beer sales will be down almost 2% this year. And if like me, you’ve ever worked on a beverage client, you know that’s a seismic downward shift. As of late, big beer brands — which used to be known for buzzworthy ads — are having a […]

Spirit Airlines Captures Some Of Herman Cain’s Spirit

Playing off the Republican Presidential candidate’s plan to reform the current tax code*, we get a new nine dollar sale from ultra low-cost carrier, Spirit Airlines. Capitalizing on recent events and catchphrases is nothing new for Spirit. *9-9-9 refers to Cain’s proposed 9% tax on corporate profits; a personal flat tax of 9%; and a […]

Steve Jobs Explains “Think Different” And Why Most Clients Can’t Be Apple

If you’re like me, no doubt you’ve had clients sit in conference rooms and say things like, “We want to be like Target.” Or “We want to be like Nike.” Or, the big one these days, “We want to be like Apple.” Well, if you haven’t seen this video, check it out. It’s Steve Jobs, […]

Amazon Wants To Protect Its Pricing, But At What Cost?

What is the battle to avoid paying sales tax in states where it has a physical presence doing to the Amazon brand? According to The New York Times, the standoff between Amazon and California is simple: the state passed a law at the beginning of the summer requiring online retailers with a physical presence in […]

Get TV Right And The Brand Can Go Long And Far

Nigel Hollis, chief global analyst at Millward Brown, writing in The Atlantic, argues that people are moved by the power of advertising, regardless of claims to the contrary. Successful advertising rarely succeeds through argument or calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage us to […]