#1 Ball In Golf Changes Hands

Fortune Brands announced a definitive agreement for the sale of its Acushnet Company golf business, featuring the iconic Titleist and FootJoy brands, to a group led by Fila Korea Ltd. Acushnet is the leading and most profitable golf equipment company in the world. Titleist is the #1 ball in golf and a leader in high-performance […]

Dropbox Is Textbook: Great Product, Spot On Brand Identity And An Awesome Rewards Program

Dropbox Simplify your life

Dropbox is growing like crazy–they went from 4 million to 25 million members in just over one year–because the cloud-based storage company provides exactly what people need, and they do it in a no-nonsense manner that people relate to and appreciate. According to Fast Company, Dropbox isn’t interested in demonstrating the brilliant and endless potential […]

Great With Pulled Pork, Great With Lobster Rolls

Cheerwine

Cheerwine executives want to expand distribution to all 50 states by 2017. The highly differentiated soda brand from Salisbury, NC is currently available in just 10 states. To help reach its lofty goals, Carolina Beverage Corporation has hired Woods Witt Dealy & Sons, a New York agency with a creative reputation, according to The New […]

To Grow Your Business, Narrow Its Focus

Brand differentiation is one of the cornerstones of marketing communications. John Jantsch of Duct Tape Marketing reminds us of this in a post with a funny title, “Is Your Business a Pork Belly?” Some businesses actually have a core differentiator or they think they do, but it’s either undetectable or based on the same thing […]

Political Movements Are Bad Enough, Do We Also Need Brand Movements?

CP+B Canada is pulling the satire card for The Bessies, an advertising industry award show scheduled next month in Toronto. Brains of Fire in Greenville, SC is one shop known to create “movements.” There are others. Sadly, I can’t hear the word “movement” without thinking of bodily acts. Hat Tip: The Denver Egotist

A Tarnished Wine Brand No More

Inglenook

What do you think of when you hear the name Inglenook? That’s right, cheap wine. Six dollars will buy you a magnum of Inglenook White Zinfandel today. But all that’s about the change, dramatically for the better. Francis Ford Coppola, the oenophile film director, has bought the brand name Inglenook from the Wine Group, a […]

Life Is The Sport, Says Adidas, Who Is All In

All_In

adidas today unveils the brand’s largest marketing campaign in history. Montreal-based agency Sid Lee, global lead-agency for the entire adidas brand, created and produced the new campaign. The campaign features NBA star Derrick Rose, soccer stars David Beckham and Lionel Messi, pop icon Katy Perry, hip hop artist B.o.B., University of Notre Dame football and […]

Icelandic Bank Had Big Goals And A Big Production Budget

If you’re going to aim, aim high, I suppose. As BusinessInsider points out, the Icelandic bank Kraupthing eventually went under. But this is some serious branding candy: I can only imagine the company-wide meeting where they rolled out this overblown spot. I’m sure they all thought they’d change the world, one deposit slip at a […]

Will You Look To Pork For Inspiration?

The National Pork Board has decided to drop its longtime campaign around “The Other White Meat” for a new positioning: Pork: Be Inspired. Now, I’m often the first one in the room to suggest that a client or brand I’m working on take a more elevated position or try to make itself feel bigger than […]

Time For A Nuuner

Seattle- and London-based, Creature has revamped a suite of brand visuals for sports hydration brand, Nuun. The re-brand marks a departure away from the science-heavy nature of the category. Nuun tablets dissolve in water producing a refreshing, sugar-free sports beverage with fewer than eight calories per tab. The company was started by endurance athletes dissatisfied […]