Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle […]
Back when I was in school at the University of Georgia, fall Saturdays meant two things: Football, and Beam & Cokes. Jim Beam’s come a long way since then, and thanks to StrawberryFrog, is taking a premium version of its bourbon called Devil’s Cut and rolling it out with a decidedly darker, but playful, approach. […]
Microsoft is pretty sure its new Windows Phone is faster than your Android or iPhone. At the Consumer Electronics Show in January, Microsoft conducted the “Smoked by Windows Phone” challenge. CES attendees were offered $100 if their smartphone beat the Windows Phone. According to the Seattle Times, the final tally for Windows Phone at the […]
Courtesy of Atlanta’s Fitzgerald + Company, a new campaign for Bottom Dollar Food shuns the traditional fresh produce close-ups and bakery shots for a flying piggy bank with ‘tude.
This new GE spot touts American manufacturing, but treads lightly so as not to feel too jingoistic. Obviously, GE is a global company. So what’s an American company to do these days about its heritage? How far will “Made in America” take a brand? In the past few weeks, we’ve seen Apple take a few […]
President Obama wants “Made In America” to mean something again. And it’s no wonder, when “Made In China” comes with as many human rights questions as it does. As you may have heard, over 300 employees at a Foxconn plant in Wuhan, China recently threatened to throw themselves off a building in a mass suicide. […]
Google is one company that definitely doesn’t rest. Nor are they immune from good ol’ fashioned advertising efforts. The New York Times has more: Lorraine Twohill, Google’s vice president for global marketing, would not disclose how much the company had increased its advertising spending, but said there had been a shift in strategy. “As we […]