I was very little, but I do remember the ubiquitous E.F. Hutton commercials: Now, Ad Age is reporting on the resurrection of the brand: Use of the Hutton brand was dropped after Primerica Corp. bought Shearson Lehman Hutton in 1993 and merged it with Smith Barney. Members of the alumni group bought the Hutton brand […]
Courtesy of Wieden + Kennedy, we get this two-minute tribute to moms. At least, the moms who nurture Olympic champions. Oh yeah, and this ad is for Proctor & Gamble. If my mom actually knew how to use a computer (she doesn’t), I’d go click the Thank You Mom App on Facebook.
Driving to work in Atlanta, I used to hear some really bad radio spots for Accountemps featuring some Spacely-from-the-Jetsons-type awful boss praising some guy called “Bob from Accountemps” while berating a squirrelly-voiced employee. Lately, however, the campaign has taken a bit of a turn with Christopher Guest-style spots entitled, “Find Your Bob.” FindYourBob.com has more […]
Can’t say I know much about ladders or ladder brands, but this spot for Werner Ladders makes one point. And makes it very simply and effectively. New Atlanta agency Seed Factory Marketing created this video for the web, with edited versions running on TV. Such a simple idea. I wish more clients could subscribe to […]
Today in Seattle, Starbucks received a giant thank-you card for its support of same-sex marriage. Despite an attempted boycott by the National Organization for Marriage, Starbucks got a look at who its true fans were. So do boycotts work? How can advertisers and agencies respond to boycotts? Consumers aren’t always consistent in what brands they […]
A subplot on last night’s “Mad Men” was an attempt by the agency to get the then-new Rolling Stones to do a commercial for Heinz. It was mentioned that in England, the Stones had done a spot for Rice Krispies. Which is true. See it here:
Playing off the news that one of Mitt Romney’s advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads: I love ads like this that can take its cues from recent events and still come out looking good. […]
In order to keep a roof over our heads, so to speak, we infuse brands with meaning. But what happens to that meaning post-infusion? How is it transferred (if it is) to the people it was made for? According to BusinessWeek, University of Minnesota researchers Deborah Roedder John and Ji Kyung Park are studying the […]