Saturday Night Live Parodies Real Commercials. Verizon Gets That Backwards.

Every now and then, a commercial on TV stops me in my tracks, even when it’s on in the background. This one from Verizon sure did: Why? Because I saw this idea done originally on Saturday Night Live: Ironically, when I first pulled this up, there was a pre-roll spot for Sprint before this SNL […]

Coca-Cola’s BHAG: $200 Billion by 2020

Coke_3rd_World

Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle […]

Jim Beam Makes A Deal With The Devil

devils-cut

Back when I was in school at the University of Georgia, fall Saturdays meant two things: Football, and Beam & Cokes. Jim Beam’s come a long way since then, and thanks to StrawberryFrog, is taking a premium version of its bourbon called Devil’s Cut and rolling it out with a decidedly darker, but playful, approach. […]

Louder Beats From Microsoft’s Drum

mcirosmoked

Microsoft is pretty sure its new Windows Phone is faster than your Android or iPhone. At the Consumer Electronics Show in January, Microsoft conducted the “Smoked by Windows Phone” challenge. CES attendees were offered $100 if their smartphone beat the Windows Phone. According to the Seattle Times, the final tally for Windows Phone at the […]

Apparently, Pigs Can Fly. And Talk With Some ‘Tude.

Courtesy of Atlanta’s Fitzgerald + Company, a new campaign for Bottom Dollar Food shuns the traditional fresh produce close-ups and bakery shots for a flying piggy bank with ‘tude.

Should American Brands Wrap Themselves In The Flag?

This new GE spot touts American manufacturing, but treads lightly so as not to feel too jingoistic. Obviously, GE is a global company. So what’s an American company to do these days about its heritage? How far will “Made in America” take a brand? In the past few weeks, we’ve seen Apple take a few […]

The Probelem With Conceived In California, But Made In China

Foxconn

President Obama wants “Made In America” to mean something again. And it’s no wonder, when “Made In China” comes with as many human rights questions as it does. As you may have heard, over 300 employees at a Foxconn plant in Wuhan, China recently threatened to throw themselves off a building in a mass suicide. […]

Google Goes For The Heartstrings As Well As The Eyeballs

Google is one company that definitely doesn’t rest. Nor are they immune from good ol’ fashioned advertising efforts. The New York Times has more: Lorraine Twohill, Google’s vice president for global marketing, would not disclose how much the company had increased its advertising spending, but said there had been a shift in strategy. “As we […]

The Ad Industry Is Quite Cold To Brands That Aren’t Cool

In the course of my career, I’ve done a lot of good work for brands that simply weren’t cool. And if you’re an observer of our industry and the people who comment on it, you know that brands that are seemingly out of favor have a tougher time gaining traction — even when there’s good […]