I Like Your Jacket. And I “Like” Your Jacket.

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Here’s an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people “like” a particular item of clothing. According to Springwise, C&A’s new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook “likes” in real time, giving in-store shoppers a […]

Does Puking Get Me A Seat At The Table?

As we saw with Wild Turkey the other day, lots of liquor companies are taking to the TV (and YouTube) to solidify their brand. Here’s Jagermeister’s new attempt at this, courtesy of Mistress in LA: According to Michael Volke, Executive Board Member at Mast-Jagermeister SE, there’s a heritage to this brand I wasn’t aware of. […]

Wild Turkey Struts Its Stuff On TV For the First Time Ever

Wild Turkey is a 157 year-old brand, but this campaign marks the first time they’ve been on TV: Fly Communications in New York City created the spot. Share

Will Anyone Listen To A Dead Brand Revived?

I was very little, but I do remember the ubiquitous E.F. Hutton commercials: Now, Ad Age is reporting on the resurrection of the brand: Use of the Hutton brand was dropped after Primerica Corp. bought Shearson Lehman Hutton in 1993 and merged it with Smith Barney. Members of the alumni group bought the Hutton brand […]

Moms Get The Hero Treatment, Just In Time For The Olympics

Courtesy of Wieden + Kennedy, we get this two-minute tribute to moms. At least, the moms who nurture Olympic champions. Oh yeah, and this ad is for Proctor & Gamble. If my mom actually knew how to use a computer (she doesn’t), I’d go click the Thank You Mom App on Facebook. Share

Apparently, Bob From Accountemps Is In High Demand

Driving to work in Atlanta, I used to hear some really bad radio spots for Accountemps featuring some Spacely-from-the-Jetsons-type awful boss praising some guy called “Bob from Accountemps” while berating a squirrelly-voiced employee. Lately, however, the campaign has taken a bit of a turn with Christopher Guest-style spots entitled, “Find Your Bob.” FindYourBob.com has more […]

Werner Ladders Keeps The Hierarchy Of Benefits Very Short

Can’t say I know much about ladders or ladder brands, but this spot for Werner Ladders makes one point. And makes it very simply and effectively. New Atlanta agency Seed Factory Marketing created this video for the web, with edited versions running on TV. Such a simple idea. I wish more clients could subscribe to […]

Can Boycotts Be Good For Advertising?

Today in Seattle, Starbucks received a giant thank-you card for its support of same-sex marriage. Despite an attempted boycott by the National Organization for Marriage, Starbucks got a look at who its true fans were. So do boycotts work? How can advertisers and agencies respond to boycotts? Consumers aren’t always consistent in what brands they […]

See The Rolling Stones’ Early Sell-out For Rice Krispies

A subplot on last night’s “Mad Men” was an attempt by the agency to get the then-new Rolling Stones to do a commercial for Heinz. It was mentioned that in England, the Stones had done a spot for Rice Krispies. Which is true. See it here: Share

Etch A Sketch Shakes Up The Conversation, And Their Marketing

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Playing off the news that one of Mitt Romney’s advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads: I love ads like this that can take its cues from recent events and still come out looking good. […]