Room 116 points to a great article in New York Magazine about Sidney Frank, CEO of the Sidney Frank Importing Co. The piece describes Frank's Gatsbyesque rise, and how he created Grey Goose vodka from thin air. In this story, the name came first—as it so often does when image is the paramount concern. Frank recalled he’d once sold a Liebfraumilch named Grey Goose back in the seventies. These were German white wines …
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