A Brand Is A Promise. What’s Yours?

“A product is an artifact of a truth of a promise. A brand is a promise. The promise of Gateway is to be the wagon-master across the silicon prairie. It was more interesting to me that Gateway opened stores than Barnes & Noble went dot-com. It doesn’t matter whether Gateway sells anything in its stores […]

P&G Cleans It Up

Clairol’s Herbal Essences, when applied, no longer produces orgasms. The beauty product does lead Jadyn Maria to sing, however. Too bad. Any old shampoo can lead one to sing in the shower. Share

Easy On The Beefcake

Call me old-fashioned, but I prefer ads that dramatize the product benefit. Apparently, Outback Steakhouse knows nothing about this time-honored approach. One of their current efforts features three hunks that come to the table to serve three adoring, but rather shy, ladies. No mention of the food at all. What happens when a lonely lady […]

Making Emotional Connections Needed Now More Than Ever

“Business is a numbers game and we should never forget it. A Mitsubishi and a BMW both weigh about 4,000 pounds. The BMW costs twice as much. Those are numbers. How many people get MBAs in order to be able to afford a Mitsubishi? Branding is not a numbers game and we shouldn Share

Dr. Angus Surpasses Dr. Phil

While Dr. Phil is busy selling parents on the values of discipline for their children, Dr. Angus has unleashed a new diet on the American public. This diet advocates eating burgers made of angus beef, or steak burgers you might refer to them as. Pull up to any BK in the nation and get your […]