AirTran Absent From Back Room Deal

USA Today reports that Southwest Airlines sees ATA’s loss as their gain. AdPulp reported earlier in the week that AirTran would assume ATA’s gates at Midway for 87.5 million, subject to approval. Now the city of Chicago, says the gates are not ATA’s to sell, but the city’s. Southwest, the nation’s fourth biggest carrier is […]

fn Surgically Removed From CNN Brand

A.P. reports today that CNN will shut down its struggling CNNfn financial news network in mid-December, giving up its attempt to compete with CNBC after nine years. A handful of programs will be shifted to the main network. Lou Dobbs, a former CNNfn star. Besides CNBC, CNNfn has also competed with Bloomberg TV, which airs […]

Earnings Soar For North Shore Pleasure Boat Company

from Crain’s Chicago Business (subscription required): Lake Forest-based Brunswick Corp., the world’s largest maker of pleasure boats, on Thursday said its third-quarter earnings almost doubled as it introduced new products, boosted sales and controlled costs. Net income increased to $72.9 million, or 75 cents a share, from $37.9 million, or 41 cents, a year ago. […]

Pregame Brand Impressions Sought In Parking Lots Across North America

Ad Age is reporting on how brands are inreasingly ponying up to the tailgate, seeing this once sacred space as the marketing opportunity it clearly is. It must work, as I’m presently captivated by this unit from Hammacher Schlemmer, a $2,199.95 tailgate set that attaches to a trailer hitch. It includes a waterproof CD music […]

ATA Backs Away From Gate

from Crain’s Chicago Business: ATA Airlines has agreed to turn over its Midway Airport operations to Air Tran Airways Inc. for $87.5 million as part of its restructuring and filing for Bankruptcy Court protection Tuesday. Subject to approval by the city of Chicago and the Bankruptcy Court, AirTran will assume ATA’s flight operations, gate leases […]

You, Back To The Deli. You, Back To The Grill.

McDonald’s, the Oak Brook, Illinois-based fast food purveyor has moved its Oven Selects business from roster shop Leo Burnett, back to DDB Chicago. DDB is also a roster shop and the former agency on the account. The Oven Selects line includes Crispy Buffalo Chicken, Beef ‘n’ Provolone, Leaning Tower Italian, two New York Reubens — […]

Turning Film Buffs Into Brand Evangelists

Netfilx is a great service. It’s also an important one, due to its disruptive impact on an entire category. People talk about TiVo changing the ad biz. A better bet is that the Netfilx’s mail-based model will take out the Blockbuster retail model altogether. No late fees Share

The Biology of Brand Preference

It’s official. Coke takes over parts of the brain Pepsi can’t reach. According to UK Independent’s Science Editor, the mind-altering power of advertising has been demonstrated in a remarkable study of the way in which brand recognition affects the workings of the human brain. A well-known label is so influential, say researchers, that it can […]

Little Purple Pill Sickens Elderly

The AFL-CIO and seniors groups in California have banded together and filed a false advertising lawsuit against the little purple pill’s manufacturer, AstraZeneca. According to AdWeek, the suit alleges that the drug company sought to preserve market share and profits as the patent on Prilosec was set to expire by scheming to convince consumers that […]

This Is Like Coke Vs. Pepsi Or Something

Huskerpedia, a site that follows Nebraska athletics from “deep behind enemy lines in Jefferson County, CO” offers Husker football fans brand supremacy in this merchandising opportunity: Share