Take everything you love about iPod and shrink it. Now shrink it again. With 2GB (500 songs) and 4GB (1,000 songs) models starting at $199, the pencil-thin iPod nano packs the entire iPod experience into an impossibly small design.
Here’s some of that “dramatize the product benefit stuff” I like to talk about. This ad for Nivea self-tanning spray, care of TBWA\ Brussels does that, but in this case, one might be inclined to ask why. Thanks to Frederik Samuel for the pointer.
From the land of Birkenstocks, comes Bionade—the world’s first purely organic non-alcoholic refreshment drink. Hey, Heiko Hebig likes it.
Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today announced the availability of PANTONE UNIVERSE Stationery, a collection of stationery and office supplies. This extends the PANTONE UNIVERSE brand of colorful, design-driven consumer products. “Hundreds of thousands of design professionals rely on Pantone for color standards […]
Beer is sold through a distribution channel. Often times, beer marketers even call the distributor “the customer,” since the distributor has to be sold first, before the end user. According to Adweek, Budweiser is placing increased empahasis on their distribution channel. Anheuser-Busch is about to debut folksy TV ads in its bid to be more […]
The Gap did some wonderful ads a few years back. The reason I say “wonderful” is because the ads used celebrities in a refreshing way. Jack Kerouac Wore Khakis. That’s clean. And clean is nice. Now, The Gap has a new set of celebs—Liz Phair, Keith Urban, Joss Stone, Jason Mraz and Alanis Morissette—plus a […]
USA Today: Cadillac is killing DeVille — the name, not the car. It has redesigned the model that’s been DeVille and renamed it DTS — which has stood for DeVille Touring Sedan on previous models — to conform with Caddy’s three-letter model names: SRX, XLR, STS. (Submit questions now: Chat with James R. Healey, 2 […]
New York Times: The United States Open tennis tournament, which got under way this week, appears to be aptly named – the blue-chip sponsors for 2005 are more open than ever to trying nontraditional methods to reach consumers. For example, Canon hired tall blonde women dressed to resemble the tennis star Maria Sharapova to mingle […]