Metamucil Has Fun With Red Sox Win

Bog Cargill of Yellowfin Direct Marketing in Boston points out on his blog, A Fine Kettle of Fish, the number of brands jumping on the winner’s wagon. He rates Metamucil’s entry the best of the lot. CONGRATULATIONS BOSTON ON YOUR WORLD CHAMPIONSHIP. LET’S HOPE IT BECOMES A REGULAR THING! Share

Firefox Fuels Brand Evangelists

The words, “I’m just browsing,” have no place in the battle for desktop supremacy. For sure, Rob Davis is doing more than just browsing. Mr. Davis is young geek with big ideas. His latest is SpreadFirefox.com, a site where he not only spreads the word, he collects money to run an ad for Firefox in […]

Inside The Beltway Nowhere Near Golden

We will learn today where Pete Coors will be and what he’ll be working on for the next several years. Will it be the interests of Colorado? Or the continued interests of the family business? According to E.J. Dionne, writing in the Washington Post, the campaign hasn’t been all that great for the folks back […]

Freedom For Sale. Get Yours At A Mall Today.

Since it’s election day here in America, I thought I’d go ahead and thank Diesel and KesselsKramer for providing us another, equally just, way to exercise our individual credit cards, I mean freedoms. KesselsKramer, an agency that is deft at the art of camp, must be credited for sporting one of the more daring agency […]

USPS Ready To Rock

from Ad Age: When the behemoth U.S. Postal Service found out that a young rock band had named itself “Postal Service,” executives weren’t happy. They sent a cease-and-desist letter to the band’s label, Seattle-based independent Sub Pop Records. But what began as an argument over name rights turned into the mail-delivering institution’s first cross-promotional music […]

Fashion Exec Gets The Wrinkles Out Of Old Man’s Leisure Wear Brand

Adweek reports that Haggar Clothing Co. chief marketing officer Alan Burks made the Power 100 List of the most influential leaders of the men’s fashion industry as ranked by DNR magazine. Burks was noted for his role in shaping advertising and new ideas for business and licensing opportunities for the Dallas-based clothier. Working under an […]

Client Takes Cocktails To Next Level

From Crain’s Chicago Business newly released “40 Under 40″: Nicole Ertas, senior brand manager, joined Jim Beam Brands Worldwide Inc. in May 2002 and launched tequila into the cocktail age. She renamed little-known El Tesoro Silver tequila as El Tesoro Platinum, marketed it as a mixable liquor and watched proudly as it appeared as a […]

England Not Lovin’ It Like They Could

Reporter Kate MacArthur of Crain’s Chicago Business writes today: McDonald’s is giving its new advertising tagline a break in Great Britain. The fast-food giant declared a two-week hiatus, to have ended Friday, for “I’m lovin’ it” in the United Kingdom. Critics of the campaign from the outset have said the tagline could backfire in markets […]

Lurking Behind The Screen No Longer Good Enough For Google

from Wired: Google has bought digital mapmaker Keyhole, extending the search engine leader’s bid to fend off rivals with a toolbox that can catalog almost anything in the world. Keyhole uses 3-D technology to provide faraway or close-up views of a region, neighborhood or specific address. The images, which will be available through Google (GOOG), […]

News From France: Utopian Socialism Takes On Capitalist Bigfoot

Business Week reports that Microsoft is battling for market share in many European cities, where government and business buyers are increasingly opting for the Linux operating system. from the article: “There’s a cultural element, too. Europeans have an affinity for Linux because it was created by a Finn, Linus Torvalds. And the communitarian culture of […]