from Crain’s Chicago Business: According to consumer research firm Leo J. Shapiro & Associates LLC, which conducts an annual brand preference survey for trade magazine DSN Retailing Today 81% of consumers had a brand preference for groceries and canned foods in 1996. This year, only 63% of consumers said so. With the massive growth of […]
The CEO of S.C. Johnson in Racine, WI–one of the world’s largest makers of consumer chemical products, including Drano, Glade, Johnson, OFF!, Pledge, Raid, Shout, Windex, and Ziploc–is on his way to Beaverton, OR and the campus of Nike. Nike founder, Phil Knight, 66 is letting go of the day-to-day operations (and his corner suite) […]
Hooters is fighting for the sanctity of its “intellectual property rights,” according to the Orlando Sentinel. Since opening its first sports bar in Clearwater in 1983, Hooters now earns more than $750 million a year from nearly 400 restaurants encircling the world. And a host of copycats followed, according to a deposition by Hooters’ Senior […]
“People are good. That’s what Pierre Omidyar was thinking when he started eBay in his living room back in 1995. His idea was simple: That people could buy and sell goods and services from one another honestly, fairly and openly. Almost 10 years and millions of transactions later, his idea has proven to be more […]
I have no idea what this lifestyle brand is attempting to convey here. Perhaps, you can help me understand. If so, your wit and wisdom will, as always, be most appreciated.
The discount retailer Kmart Holding Corp. is combining with one of the most venerable names in U.S. retailing, Sears, Roebuck & Co., in an $11 billion deal that will create the nation’s third largest retailer. The company will continue to operate the Kmart and Sears stores under their current brand names. The combined company is […]
Playboy dot com is running a new feature–“The Women of McDonald’s”–available exclusively on the publisher’s web site. “We neither condone, nor encourage participating in this type of activity. It is inconsistent with our brand,” McDonald’s spokeswoman Anna Rozenich said. Well, she’s right about that. High fat diets and public nudity do not normally go well […]
The Paris office of Ogilvy + Mather has unleashed a new b-to-b ad campaign meant to attract investors to France. For sure, I’m not among the targeted group of money men, but if this creative is indicative of “The New France,” I’ll gladly stick with the France of old.
Corona, with over 100 million cases a year sold in the US, has surpassed Heineken as the number one selling imported beer in this country. But Heineken is not taking this news lying down. Effective Jan. 1, Heineken USA will take over the sales, distribution and marketing of five Mexican-made beer brands – Bohemia, Carta […]
Starting tomorrow and running through December 6th, Staples will host an online charity auction called, “Staplers of the Stars.” The items up for bid? Staplers, of course. But not just any old staplers. These staplers are autographed by celebs like Tiger Woods, Paris Hilton and Bill Gates to name but a few. Opening bid=$40 All […]