Tom Dick & Harry’s Moose Call

Philadelphia Daily News: Seen those posters for Moosehead around town? They’ve been popping up on telephone poles on South Street, Old City and elsewhere. No names, no ad copy, just a green silhouette of a moose head. You’re witnessing the start of a quirky marketing campaign to revive one of Canada’s classic but forgotten lagers. […]

Don’t Judge A “Ham + Cheese” By Its Wrapper

Thanks to Frederik Samuels for posting the following ad, created by Heye + Partners. Translation: Nice Try, Mom…

Cuvee du Cent Cinquantenaire Please

Lewis Lazare: Most advertising goes out of its way to ignore any and all troubling aspects of a product, so it’s a treat to come across an ad that plays up the negative and boldly tries to turn it into a positive. That’s real chutzpah for you. A new print execution from the Walrus Agency […]

Buying A Piece Of The Fresh-Mex Pie

Market Watch: McDonald’s Corp. said Wednesday that it will offer a minority interest to the public in the popular Chipotle Mexican Grill chain. Chief Executive Jim Skinner told analysts at a conference at the company’s Oak Brook, Ill., headquarters that the prospectus would be filed with the Securities and Exchange Commission by the end of […]

Macy’s It Is

USA Today: Federated Department Stores said on Tuesday it is planning to cut up to 6,200 jobs beginning next year and change all 62 Marshall Field’s stores to the Macy’s name in the fall of 2006 in its biggest steps yet since completing its acquisition of May Department Stores. The job cuts are the first […]

Take Your Lycra-Clad Buttocks To Vermont

Bangor News: Using a photograph of a twentysomething Lycra-clad man climbing the rock face of a mountain to sell a Maine vacation is just wrong, Bob Hastings believes. Hastings, 57, the CEO of the Rockland-Thomaston Area Chamber of Commerce, has nothing against men in Lycra, or courting them to come and visit Maine. It’s just […]

Preferred Vendor Or Accessory To A Crime?

Wired: Apple is ordering several online iPod accessory vendors to stop using the word “iPod” in their names or URLs. “Although on the surface it looks like Apple is being overly heavy-handed with this approach, protection of its brand is important,” Steve Hawkins, managing director of A M Micro, said. “Authorized Apple resellers, for example, […]

Good Journalism Is Good Business

The New York Times: Chalk up another success for McClatchy, one of the best-kept secrets in the newspaper industry. The chain, with 12 dailies, including The Star Tribune in Minneapolis, The News & Observer in Raleigh, N.C., The Island Packet in Hilton head Island and The Sacramento Bee, has one of the lowest profiles in […]