USA TODAY: Whole Foods Market plans to become the largest buyer of wind energy credits in North America by purchasing credits equal to 100% of its projected energy use for 2006. That will make Whole Foods the only Fortune 500 company to purchase renewable energy credits — which subsidize the production of energy from renewable sources such as wind — to offset 100% of its electricity use, says the U.S. Environmental …
Make My Venti Latte To Go. Right Now. Hurry!
I suspect the forces of anti-globalism and anti-large-corporate-branding-and-domination were at work yesterday when someone left a bomb inside a San Francisco Starbucks. AP has the full story. Nike, Starbucks, Wal-Mart: Many people love 'em. Many people hate 'em. Strong brands can inspire equally strong opposition. …
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Masters Of The Ad Universe Breathe Life Into Ailing Icon
One of the advantages Sun Times advertising columnist, Lewis Lazare, enjoys is the arrival of a steady stream of reels from agencies around the country. Such catering allows him to pop the latest spots into his machine, sit back and let the pontificating begin. In today's column, he lavishes praise on the new Coca-Cola spots from Wieden + Kennedy. For years, we sat in front of our television screen and winced …
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Look, You Can Order In
photo by David King …
On “Co-Shopping”
This story in the South Bend Tribune explores Victoria Secret's popularity among tweens. Lily Feingold and Brittany Garrison, both 11, barely glanced at the nearly nude mannequin in her red tasseled bra and high-cut panties at Victoria's Secret -- one of their favorite stores. "We don't use that," Brittany said, nodding toward the bra. Marketing experts call Lily and Brittany's yearnings "aspirational," and that …
37signals Flare Spotted By Media
Mitch Wagner at Information Week, thinks 37signals might be the new Google. I don't know whether 37signals will grow from the plucky little startup it is today to become a multi-billion-dollar world-shaking powerhouse. But 37signals does have the zesty, refreshing, flavor of a little company called Google, ca. 1998. 37signals currently offers four Web-based applications for individuals and small workgroups. Backpack …
You’d Think Apple Could Use iTunes For Their On-Hold Music
I've been dealing with a dead Mac for a few days (not their fault--it's my abusive relationship with my Powerbook that caused it.) I spent about 10 minutes on hold when I called Apple's Technical Support hotline. During that time, the on-hold music was, and I kid you not, "Hold On" by Wilson Phillips and some other song I'd never heard before called "Rome Wasn't Built In A Day." That's just plain wrong. It reminded …
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Buckeyes Storm The Gate
This USA TODAY article helps explain the outrageous salaries many college football coaches earn. Often, a public university's coach ranks as the highest paid public official in the state, well beyond the governor, for instance. Ohio State's athletic program is the nation's top collegiate sports moneymaker. Ohio State made $89.7 million from ticket sales, royalties, advertising, broadcast agreements and other sources …