What Is This Shee-aht?

Will someone please investigate this. I’m a bit groggy this morning after imbibing on some Gl

Little Blue Packets Take Little Yellow Packets To Task

from Chicago Tribune: Unable to ride the growth in the popularity of artificial sweeteners, the Chicago-based distributor of Equal finds itself in a desperate fight to regain lost market share, resuscitate falling sales and come out strong against its competitors in new markets. Last Friday, Merisant filed a lawsuit against Splenda-maker McNeil Nutritionals, a unit […]

Crazy Woman Says Parrotheads Will Go Ape In Wrigley

According to Crain’s Chicago Business the Chicago Cubs want to hold rock concerts at Wrigley Field, possibly as soon as next season. Aging crooner Jimmy Buffett could be the lead off hitter. Mr. Buffett

Women Call Bullshit And Reach For Their Checkbooks To Support Martha

Martha Stewart’s handling of her prison term is working wonders for the Martha Stewart brand. Forbes reports that subscription renewals to her namesake magazine, Martha Stewart Living are 17% better than the magazine industry average. (thanks to Les at Trylon Communications for the tip) Kmart has also noted increased loyalty to the Martha Stewart brand […]

Kentucky’s Calling

Woodford Reserve, a super-premium small batch bourbon is the official bourbon of the Kentucky Derby. According to Adweek, a new campaign from Arnold will tout this relationship. But what’s more exciting is this spirit’s bond with its best customers, a relationship fed by premium event marketing. The Woodford Reserve Bourbon Academy For the third year […]

This Time Modernista Is Way Off The Mark

Have you seen the new Hummer ad where the mom drives her boy to his first day at his new school? Mom is worried, but the kid is not. He jumps out and casually walks past all the gawking students. He even manages a “Whazzup?” But the kids barely notice him. They are all drooling […]

Today’s Teens Are Totally “Clueless”

from the Washington Post: Brandon Singleton was 8 when he first saw the movie “Clueless,” and it changed his life. He was entranced by the paradise of teenage consumption that the 1995 film portrayed, a Hollywood world of valet parking and designer duds. So when he entered Suitland High School in Prince George’s County four […]

Another Wal-Fart

from USA TODAY: Billionaires Bill and Nancy Laurie angered University of Missouri fans, students and alumni by naming the new sports arena on campus after their daughter Paige, who did not attend Mizzou. The couple were given the naming rights after donating $25 million toward the $75 million athletic complex. Nancy Laurie is the daughter […]

I’ll Have Whatever Heidi’s Having

New York Daily News reports that German supermodel, Heidi Klum is McDonald’s newest celebrity spokesperson. Klum joins Justin Timberlake and Beyonce as corporate mouthpieces for the fast-food giant. Klum is also the spokeswoman for Target stores and Birkenstock shoes. “Heidi is the best partner. She’s a young mother and represents modern lifestyle,” said McDonald’s spokesman […]

Once You’re The Real Thing It’s Hard To Pretend

“Candidly, our advertising has not been as consistently effective as it needs to be.” -Chuck Fruit, Coca-Cola’s Chief Marketing Officer Coca-Cola issued a manifesto for change earlier this month. Admitting that they have under-invested in some of their core brands, the soft drink giant is prepared to spend an additional $400 million on advertising in […]