from CNN Money: Wendy's restaurants are giving away free Frostys frozen desserts this weekend as a thank you to customers who supported the burger chain following an embarrassing incident in California where a women allegedly planted a severed finger in a bowl of chili. "Our customers stood by us while we defended our good name and protected our employees' livelihoods, so now we're showing our appreciation with free …
Tastes Great At Cruising Altitude
from USA Today: Taking a marketing feud between the nation's two largest brewers to new heights, Northwest Airlines has tapped Miller Lite to replace top-selling Bud Light on all of its flights worldwide. Northwest and Northwest Airlink …
Volvo CEO Uses An Old Idea To Plead For New Ideas
At the 4A's management conference in Bermuda, Volvo CEO Anne Belec made a speech in which she announced to the crowd that she was looking for new ideas for her auto brand. And she did it right in front of Ron Berger, the CEO of her current agency Euro RSCG, who introduced her to the crowd before she made her speech. Ad Age has the scoop. This isn't the first time a car client has pulled a stunt like this. As I wrote …
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Wearing Your Facuets On Your Sleeve
from USA Today: Delta Faucet announced recently that it would spend 60% more on advertising this year than last. Delta's media blitz is designed to alert consumers to nearly a dozen products it will debut next week at the National Kitchen & Bath Association trade show in Las Vegas. At the show, Delta will try to entertain and entice plumbing and building professionals at a haute couture-style fashion show with …
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Of Oil And Opossums
from Adweek: Luckie & Co. is launching a new television campaign for Express Oil Change and Service Centers next week that will introduce Otis, an opossum, as the company's spokescharacter, the shop said. Not Otis "In a category where we are outnumbered and outspent, our goal was to find a way to break through the clutter and the obvious choice was with an opossum," said Brad White, the independent Birmingham, Ala., …
Yo, It’s Pronounced SIGH-on
from USA Today: Toyota started its Scion division from scratch to aim straight at the teens and twentysomethings of Generation Y, roughly those born after 1977. To attract Gen Y's attention, Scion created a traveling art show featuring works by artists with names such as Buff Monster and Stay High 149. Gordon Wangers of Automotive Marketing Consultants, which did some of the outreach for Scion, says his "tattooed, …
Because Bacon Makes It All Better
Archie McPhee, Outfitters of Popular Culture. …
Put Down The Power Point
from San Francisco Chronicle: MindManager, a program for organizing and presenting ideas offers an alternative to Microsoft's ubiquitous PowerPoint. MindManager is based on the theories of mind mapping, a graphics-heavy philosophy of organizing and presenting ideas using circles and lines. The technique was developed by author Tony Buzan in the late 1960s. With MindManager, a user can present ideas on a computer the …
Muscle Cars Go Vroom
from The Auto Channel: The hottest car in America …
RadioShack Steppin’ Out
According to Adweek, RadioShack is moving it's 250 million dollar account to Arnold Worldwide. The Fort Worth-based electronics retailer formerly managed it's advertising needs in-house. Somehow I see these circulars staying in-house. Given that accounts change hands almost daily, such occasions are often less than news worthy. However, this change is accompanied by a sweeping, and potentially momentous declaration. …