NYT: In two Super Bowl spots — one 30 seconds, the other 15 seconds — Gillette will unveil the "Miracle of Fusion," a razor that has five closely spaced blades for regular shaving, and a "precision trimmer" blade in back, for grooming beards and mustaches. If any of those Super Bowl viewers read newspapers or listen to talk shows, Fusion's introduction will probably be old news. CVS and a handful of other retailers …
Sex Sells
USA TODAY: Sex.com, long coveted as potentially one of the most lucrative sites on the Web because of its catchy name, has been sold for about $12 million in cash and stock, a source familiar with the deal told Reuters on Monday. Escom, a group of anonymous buyers, said in a statement it had acquired the Web address Sex.com from Gary Kremen, chief executive of Grant Media and the founder of Match.com. Terms of the …
God Created Hooters
Waco Tribune-Herald: As part of a private opening party for a new Hooters, Monsignor Isidore Rozycki, the head Catholic priest for the Greater Waco area, plans to bless the chain's newest location at New Road and Interstate 35. “Blessings are part of the Catholic tradition,” said Rozycki, who is pastor of St. Martin's Church in Tours. “You bless the building so it will be a safe haven, so that the families that …
Japan Comes To The Track
USA TODAY: Toyota Motor said Monday it will join NASCAR's Nextel Series racing circuit, marking another market long dominated by U.S. automakers where the Japanese manufacturer plans to compete. Toyota, which has raced in the National Association for Stock Car Auto Racing's Craftsman Truck Series since 2004, will join the Nextel and Busch Series beginning in 2007, the automaker and racing association said. Toyota's …
Revenge Of The Nerds (Flash Version)
High tech job board, Dice, wants unappreciated IT Managers to "get in there and get even." …
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Hope For Hometown Hardware
Fast Company: Every year, thousands of executives venture to Bentonville, Arkansas, hoping to get their products onto the shelves of the world's biggest retailer. But Jim Wier wanted Wal-Mart to stop selling his Snapper mowers. Tens of thousands of executives make the pilgrimage to northwest Arkansas every year to woo Wal-Mart, marshaling whatever arguments, data, samples, and pure persuasive power they have in the …
Corporate Comics
NYT: The sportswear company Perry Ellis has long employed the traditional formula for men's fashion advertising: take one handsome man, photograph him posing in an exquisite setting, and repeat. The campaign features a male character in a series of settings that emulate real life. But now Perry Ellis has decided to replace its leading man with something less predictable: a comic strip. Using comics in advertising is …
Lameness Abounds
I don't read Slovakian*, so it's hard to determine precisely what's going on with the ads above, but it looks like Heinz and KFC have the exact same visual cliches running for different spicy products. I know there are no new ideas, but on the heels of the One Show call-for-entries debacle, thievery is beginning to look like a trend. [*via Ad Arena] …