New Feature Film from Red Bull Media House (One of 600 Pieces of Content)

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Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […]

What You Can Bring To the Content Party: Digital Endurance

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Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ […]

Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good

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Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera. Post by AdPulp.   This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take […]

A Little Less Conversation Might Actually Be On Brand

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Does anyone really care what a canned pasta brand thinks about world events? Some brands have made real-time marketing and social media an opportunity to comment on relevant political events, social issues and world topics. But many are just filling an ever-widening content pipeline with noise. What’s fueled all this is technology: The need to […]

General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads

▶ Hungry Tortoise VS Oatmeal Crisp - YouTube

According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.” There’s more for your mouth at CompetitionCrunch.com. Share

Brands Need To Be More Canine, Not More Human

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Why do brands feel the need to say they’re “human”? This Ad Age article highlights the trend. I think more brands should be like dogs, not humans. Dogs simply have more qualities worth emulating. Dogs are loyal — when you feed them. Keep feeding them, pay attention to them, and they’re forever yours. Human loyalty […]

Coke Loses Fizz While Apple Surges

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It’s probably more of an blow to corporate egos than a real metric worth pondering, but as Adweek reports, this year’s Best Global Brands 2013 report by Interbrand places Apple on top, dropping the previous chart leader Coca-Cola to #3. The conventional not-so-much wisdom in the advertising and marketing industries for the past couple of […]

The Whole Nation Gets Scroogled When Kids Don’t Learn The Basics

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Kids today are exposed to ads in the school setting. There’s a problem no one’s parents had. Microsoft sees opportunity here and has introduced Bing for Schools, which removes all ads from searches on the school’s network, adds strict filters to help prevent adult content, and enhances privacy protections. Video: Bing for Schools: A Teaching […]

Spotlight On NW Brands: Bunnyjuice Spices Up Hospitality

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Hood River, Oregon is known for lots of things: Beautiful scenery, kitesailing and kayaking, and a charming downtown. It’s also home to a quirky little company called Bunnyjuice that’s making a splash in Las Vegas hotels. The company offers “Lovekits” available for purchase in-room. You know, a little something for when you and your sweetie […]