Serve Content Via Technology For Brands


People who build things online have little need for, nor love for advertising. Facebook’s Jeff Hammerbacher put it this way: “The best minds of my generation are thinking about how to make people click ads. That sucks.” Todd Garland, founder of BuySellAds, in a piece for The Next Web aims to persuade propeller heads otherwise. […]

Happiness Interventions c/o Coca-Cola

Public service advertising no longer belongs to the world of pro-bono work and free late-night media placements. With the opportunity presented by content marketing, brands are beginning to wear their values on their YouTube sleeve. Take Coca-Cola, the soft drink empire found another way to spread happiness, and tie it to the emotion of Christmas. […]

When Brands Matter, People Care. Otherwise Not So Much.

According to Havas Media, the people you’re trying to reach today don’t like you and don’t want to hear from you. In fact, the agency’s new study (that took into account the views of 50,000 consumers across 14 international markets) found that most people would not care if 70% of brands ceased to exist. Hernan […]

There’s Utility In Timely and Well Placed Data


QR Codes. What are they good for? It’s a topic in search of an answer, which Croatia’s mail service, Hrvatska Pošta, has for us. Hrvatska Pošta developed postage stamps featuring QR codes that can be used to track the mail and confirm delivery. Created by Croatian agency Bruketa & Žinić OM — which, incidentally, was […]

Brands Break Down Artificial Barriers, Because They Can

Spotify_Coca Cola

According to The New York Times, small start-ups to giants like Google, are try creating a sense of exclusivity around their offerings by putting up a digital velvet rope. “Invitation-only services create a halo of privilege and exclusivity for those early adopters that gain access,” said Kartik Hosanagar, a professor of information management at the […]

Ads That Provide Value To Readers, Provide Value To Publishers

Brian Stelter of The New York Times looked at a new report from the Graduate School of Journalism at Columbia University. The intent of the report is to help newspapers, magazines and television stations better compete in the online marketplace. The report’s authors diagnose problems for digital media. Perhaps chief among them is that advertising […]

Dropbox Is Textbook: Great Product, Spot On Brand Identity And An Awesome Rewards Program

Dropbox Simplify your life

Dropbox is growing like crazy–they went from 4 million to 25 million members in just over one year–because the cloud-based storage company provides exactly what people need, and they do it in a no-nonsense manner that people relate to and appreciate. According to Fast Company, Dropbox isn’t interested in demonstrating the brilliant and endless potential […]

McDonald’s Begins To Redefine “McJob” In Massive Hiring Effort


McDonald’s is planning to hire 50,000 American workers in one day this month. “Our restaurant employees are the foundation of our business. They are the men and women who interact with our customers every day, enhance the McDonald’s experience, and continue to help make our business strong,” Jan Fields, president of McDonald’s USA, said. Fields, […]