Marketers Are Innovators, So Please, No Lagging

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There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry’s grasp. It doesn’t help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley […]

Today on TV: In Brazil It’s Handsets Down And Beers Up

Beer Drinkers Get The Signal In Brazil Thanks To Ceva Polar

Polar is the Brazilian beer for conversationalists. The brand has kindly developed a beer cooler that blocks cell and mobile internet signals, so people can talk again. Post by AdPulp. It’s a strange world when a beer brand has to develop technology to encourage real time, face-to-face conversation. It’s enough to make a grown man […]

Silvercar Knows What Travelers Want (an A4) And How To Deliver It (Fully Loaded)

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Mass customization. Affordable luxury. Digital disruption. Welcome to Silvercar, an innovative new rental car company operating today at four Texas airport locations (DFW, DAL, AUS and HOU). I don’t know about you, but next time I fly to Texas, I intend to leave the airport in a 2013 Audi A4 sports sedan, outfitted with navigation, […]

Using Interactive Technology To Forward The Brand Story

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Media companies certainly have a ton to gain by solving the online advertising riddle that continues to plague Adland, for they will be the direct beneficiary of client dollars invested. According to Adweek, The New York Times’ 10-person Idea Lab is helping to reshape what it means to be a display ad. Just as technology […]

Are Digital Services The New Ideal?

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We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people’s sandbox — provided they learn to play a different game, a game with new […]

Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles

If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. […]

J&J Continues To Meet Its Customers At Common Points of Interest

There are 2,000 people, many from prominent client organizations, currently gathered in Orlando for the 2012 Association of National Advertisers’ Masters of Marketing conference. One client-side marketer of note, Kimberly Kadlec of Johnson & Johnson, said from the stage today, “We are responsible to connect with people in ways that are instructive and not disruptive.” […]

Serve Content Via Technology For Brands

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People who build things online have little need for, nor love for advertising. Facebook’s Jeff Hammerbacher put it this way: “The best minds of my generation are thinking about how to make people click ads. That sucks.” Todd Garland, founder of BuySellAds, in a piece for The Next Web aims to persuade propeller heads otherwise. […]

Happiness Interventions c/o Coca-Cola

Public service advertising no longer belongs to the world of pro-bono work and free late-night media placements. With the opportunity presented by content marketing, brands are beginning to wear their values on their YouTube sleeve. Take Coca-Cola, the soft drink empire found another way to spread happiness, and tie it to the emotion of Christmas. […]