Bob Hoffman, a.k.a. The Ad Contrarian is at it again–the guy has a knack for stirring shit up. This time, he’s saying account planning “needs to crawl away and die.” Here’s his first reason why: Strategy is too important to be left to the strategists. Advertising and brand strategy ought to be done by the [...]

On Slide 22, Paul Isakson says “Committing = building your brand on principles that never change.” It’s a wonderfully conservative notion for an unusually progressive brand. For instance, Patagonia achieves this.

Adliterate reveals the results of the fourth annual Global Planners survey from Heather LeFevre. | View | Upload your own note: click full view to see this presentation 798 planners from many nations participated in the study. Some of the key findings include: The majority of planners want to work for Wieden + Kennedy; planners [...]

Richard Huntington writes clean sentences and places them on his site, Adliterate, for our enjoyment. The business world has little time for the desperately bright, painfully academic, socially inept and ponderous planner. Indeed, in our time squeezed environment it is tough to make the case for strategy at all. See what I mean?

Planners are known to inhabit all sorts of out-of-the-way corners of the bloatosphere. They make up their own worlds in fact, wherein big thoughts are free to roam. By clicking around a bit in this realm, I managed to stumble upon Sarah of Digital Rain. She’s writing about The Method of Loci and how it [...]