Chick-fil-A Shows That Radical Transparency In Marketing Sometimes Isn’t Pretty

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The news this week that Chick-fil-A’s President spoke out against gay marriage has once again ignited passions among both its supporters and its detractors. All you have to do is a quick Google news, Facebook or Twitter search for “Chick-fil-A” and you’ll see plenty of stories and opinions surrounding the controversy. Marketing people aren’t immune […]

Sustainable To The Core

Patagonia_s Common Threads Initative to Reduce Our Environmental Footprint

Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it’s not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle […]

Apple Becomes “The Man” – Jon Stewart Freaks

“Come on, Steve. Don’t go all Howard Hughes on us.” -Jon Stewart, advising Steve Jobs to “chill baby” The Daily Show With Jon Stewart Mon – Thurs 11p / 10c

The Rooster Crows For The Tran Family And Its Legion Of Fans

There’s a riddle in this business that doesn’t need to be solved: the best products need very little or no advertising. Tuong Ot Sriracha, made by Huy Fong Foods of Rosemead, CA, is in this best products category. According to The New York Times, which is running an origin story on the company and its […]

Top Brands Are The Land of Real Value

There are times when Mad Men let doubt creep in. Times when they wonder if their investment in advertising is well spent. If you’re suffering from such thoughts, maybe this will help… According to Market Watch, America’s Top 100 brands (as ranked by BusinessWeek and InterBrand) generated a 31% return from 2000 through 2008, while […]

Crazy Baldheads Exported

Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]

Everyday Wine Drinkers Are Not Brand Loyal

Because I’m a big fan of Oregon pinot noir and would like to take on some wine industry clients this year, I’ve been thinking a lot about brand preference in this decidedly non-brand centric environment. Here’s a quick survey I administered this moring on Twitter (the responses address the question of brand loyalty when it […]