Top Brands Are The Land of Real Value

There are times when Mad Men let doubt creep in. Times when they wonder if their investment in advertising is well spent. If you’re suffering from such thoughts, maybe this will help… According to Market Watch, America’s Top 100 brands (as ranked by BusinessWeek and InterBrand) generated a 31% return from 2000 through 2008, while […]

Crazy Baldheads Exported

Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]

Everyday Wine Drinkers Are Not Brand Loyal

Because I’m a big fan of Oregon pinot noir and would like to take on some wine industry clients this year, I’ve been thinking a lot about brand preference in this decidedly non-brand centric environment. Here’s a quick survey I administered this moring on Twitter (the responses address the question of brand loyalty when it […]

Are You Ready To Roll?

The Wall Street Journal recognizes that millions of people might be feeling a bit hungover today. Not just from all the cork popping last night, but from a post-drama malaise. The end of the most-followed presidential campaign in recent years will leave many Americans feeling lost, even if their candidate won. The 2008 race provided […]

Bike Bling

I have a one-speed beach cruiser that I’ve ridden for over a decade. It’s a nice ride. But I need something with more gears to negotiate Portland’s hills. Thanks to

When Brand Evangelists Get All Evangelical And Other Developments

Farhad Manjoo believes new communications technologies are loosening the culture’s grip on what people once called “objective reality.” Machinist is offering excerpts from his new book on the subject, True Enough: Learning to Live in a Post-Fact Society. In this clip, the author examines the cult of Mac and how fast the Apple brand evangelicals […]

Brand Love Turns Anthropomorphic

Jackie Huba and her man moved from Chicago to Austin recently. She’s finding lots of things to love about Austin, including a retail space she likes to call Mr. Flagship, or Mr. F, for short. I love the Whole Foods flagship store at 6th and Lamar in Austin, Texas. I’ve dated its cousins in Chicago, […]

Bands Understand Relationship Marketing Better Than We Do

Matthew Creamer at Ad Age examines Radiohead’s bold “name your price for our new album” move. The Radiohead news is a big reminder of the power of customer loyalty and how it extends even to crucial issues such as pricing. Other small-scale indicators also suggest that consumers, despite being depicted by record labels and movie […]

Rebel Against “I’m The Decider” Mindset

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When Brand Evangelists Turn Scary

According to Marion Chronicle Tribune, close to a dozen masked men entered a Taco Bell in Jonesboro, Indiana toting six 40-gallon trash bags filled with individual packets of taco sauce – about 25,000 in all, police guess. “I’ve heard a lot of people accumulate sauce packets in their glove compartments. We know people keep things, […]