Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear (Columbia1938) | Twitter

Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]

Consumers Salute Dr. Pepper’s 70s Flashbacks With Parodies of the Parody

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Travel to Dr. Pepper TEN with me and taste the Bold Country. As a child of the 1970s and a fan of John Denver, you can see why Deutsch’s 70s flashbacks appeal to me. Nostalgia is a trip. To evoke an authentic 70s feel, Deutsch made an effort to get the images to appear historic. […]

Artificial Scarcity Leads One McRib Fan To Help Others

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People are passionate about McDonald’s McRib sandwich. The fact that the sandwich is not available at all McDonald’s locations nationwide simply feeds this hunger for the chain’s pork sandwich, which comes with pickles, onions and barbecue sauce and is shaped in an unusual patty, made to look as though there are bones inside. According to […]

60 Minute Brand Strategist Goes Deep Into Branding With Style

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I’ve long ago stopped paying much attention to people who throw around the word “branding” or keep harping on the meaning of “brand.” Because depending on where you work — an ad agency, a design firm, a digital marketing shop, etc. — branding and brand building means something different to you. Still, it’s illuminating to […]

People Love What They Love, Privacy Be Damned

willotoons on Instagram

Instagram’s move to “liberate” its users’ photos for advertising purposes was the act of a corporate buffoon. But it was all a big misunderstanding say the leaders of the company. Interestingly, there’s no misunderstanding that people still love Instagram regardless of the stand on privacy and painful awkwardness. In my piece on Instagram that appeared […]

Chick-fil-A Shows That Radical Transparency In Marketing Sometimes Isn’t Pretty

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The news this week that Chick-fil-A’s President spoke out against gay marriage has once again ignited passions among both its supporters and its detractors. All you have to do is a quick Google news, Facebook or Twitter search for “Chick-fil-A” and you’ll see plenty of stories and opinions surrounding the controversy. Marketing people aren’t immune […]

Sustainable To The Core

Patagonia_s Common Threads Initative to Reduce Our Environmental Footprint

Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it’s not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle […]

Apple Becomes “The Man” – Jon Stewart Freaks

“Come on, Steve. Don’t go all Howard Hughes on us.” -Jon Stewart, advising Steve Jobs to “chill baby” The Daily Show With Jon Stewart Mon – Thurs 11p / 10c

The Rooster Crows For The Tran Family And Its Legion Of Fans

There’s a riddle in this business that doesn’t need to be solved: the best products need very little or no advertising. Tuong Ot Sriracha, made by Huy Fong Foods of Rosemead, CA, is in this best products category. According to The New York Times, which is running an origin story on the company and its […]