The NOW Revolution Offers A Little Advice For Everyone

The-Now-Revolution

As if corporations didn’t have enough on their minds trying to stay lean, mean, and profitable in these times, authors Jay Baer and Amber Naslund offer a roadmap for business transformation in The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. From corporate culture, to changing hiring practices to embracing […]

Brand Relevance Aims For Differentiation

Some days, it’s easy to think we live in a world of sameness. Where all brands and products look and sound alike. Not so, says David Aaker, the author of Brand Relevance: Making Competitors Irrelevant. Aaker takes a very systemic approach to talking about how many companies and brands have successfully differentiated themselves. One of […]

Smarter, Faster, Cheaper Gives Self-Promo Tools To Folks Who Need Them

Is everyone a marketer, no matter what business they’re in? That’s one of the questions I wondered while delving into David Siteman Garland’s new book, Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. Garland goes through the myriad of ways entrepreneurs and small businesses can get an edge using today’s common […]

To Win Big Like Gary Vee, You Have To Care Like Gary Vee

It’s Christmas Eve — a good time to reflect on the year. My marketing services firm got off the ground this year, we sold our Hilton Head house (at a huge loss), and I attended a world class conference in my hometown, among other things. On this last note, Big Omaha has wisely archived some […]

Content Rules Takes A Look At A Strange Word And A New World

When you think about it, “content” is a really awful word. In the context that it’s used these days, the word sounds so useless–as if content were an amorphous blob to clog the Intertubes. Coming along to make sense of this is Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) […]

Buy My Book: View From The Cheap Seats

This week marks the 150th column I’ve written for TalentZoo.com. I’ve received countless emails and comments of praise, and I’ve managed to piss off the AAAA, Sarah Palin fans, and the SMU faculty, among others. But mostly, it’s been fun and cathartic. Now AdPulp readers can own a compilation of columns in a hardcover copy […]

New Book Roundup: Nalty, Gallo, Meerman Scott and Verdino

The Marketing section of the bookstore has been overflowing with interesting new books trying to make some sense of the new world of advertising and marketing in these hyper-connected times. I’d like to mention the new ones that have come my way: In Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money […]