There’s an old saying that goes something like, “Everyone is given a box of crayons in Kindergarten.” So what happens to the sense of creativity we all start out with? Can we get it back? How can we teach it? Sir Ken Robinson is a highly noted Professor and lecturer on education, creativity, and human [...]

Some days, it’s easy to think we live in a world of sameness. Where all brands and products look and sound alike. Not so, says David Aaker, the author of Brand Relevance: Making Competitors Irrelevant. Aaker takes a very systemic approach to talking about how many companies and brands have successfully differentiated themselves. One of [...]

Is everyone a marketer, no matter what business they’re in? That’s one of the questions I wondered while delving into David Siteman Garland’s new book, Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. Garland goes through the myriad of ways entrepreneurs and small businesses can get an edge using today’s common [...]

When you think about it, “content” is a really awful word. In the context that it’s used these days, the word sounds so useless–as if content were an amorphous blob to clog the Intertubes. Coming along to make sense of this is Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) [...]

This week marks the 150th column I’ve written for TalentZoo.com. I’ve received countless emails and comments of praise, and I’ve managed to piss off the AAAA, Sarah Palin fans, and the SMU faculty, among others. But mostly, it’s been fun and cathartic. Now AdPulp readers can own a compilation of columns in a hardcover copy [...]

The Marketing section of the bookstore has been overflowing with interesting new books trying to make some sense of the new world of advertising and marketing in these hyper-connected times. I’d like to mention the new ones that have come my way: In Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money [...]