A Creator’s Guide To Transmedia Storytelling Goes Beyond The Buzzwords

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In the advertising industry these days, the phrase “transmedia storytelling” is thrown around almost as much as “content curation” by unimpressive people who don’t know what the fuck they’re talking about in an attempt to sound convincing. So it was refreshing to get a very good overview of what transmedia storytelling is, and isn’t, in […]

Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book

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I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple […]

Social TV, Optimize, and Mobilized Marketing: A Triplet Of How-To Books

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I’ve got three new books sitting here that I’d like to briefly mention. Interestingly, we see a pattern emerge, at least among the titles: Social TV: How Marketers Can Reach And Engage Audiences By Connecting Television To The Web, Social Media, And Mobile by Mike Proulx and Stacey Shepatin. While this book is full of […]

Uprising Attempts To Capture Movement Marketing In A Fast-Paced World

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Back in 2008 on this blog, David wrote two separate articles, here and here, on StrawberryFrog and its founder Scott Goodson’s notion of creating “cultural movements.” I didn’t think to check the AdPulp archives until I made my way through a copy of Goodson’s new book, Uprising: How to Build A Brand And Change The […]

Go Mobile Makes Sense Of The Medium We’re All Scrambling To Understand

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If you read a lot of marketing advice these days, then you’ve seen the word “mobile” used as the key to the future – much the way “plastics” was in The Graduate. But for those businesses and brands that can’t quite grasp the mobile world, Jeanne Hopkins and Jamie Turner offer a good overview in […]

The Art Of The Pitch Aims To Help You Get Ahead

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What’s the difference between a talented ad executive and a talented and successful ad executive? Often times, the successful one knows how to present. While many people are lamenting the pervasiveness of spec creative, or the futility of the pitch process, Peter Coughter argues the case for successful presentation and pitching skills in The Art […]

Get Your Instant Fix Of “View From The Cheap Seats”

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I’m happy to announce the Kindle version of my book is now available for just $2.99! That’s about 3 cents a column. If you have an iPad with the Kindle App, it’s an instant download for you, too. Thanks for your support, and have a Merry Christmas. Share

Brand Against The Machine Shows You How To Get Control Again

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I’m not quite sure what it means when you call yourself “The Chuck Norris of Branding,” as John Morgan does. But if you’re looking for a dose of marketing knowledge laced with a bit of aggression, you’ll find it in his book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing […]

It’s A Book. It’s An App. It’s Do or Die And It’s Innovative.

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It took me nearly a year to finally get my book ready to publish on Amazon, so it was interesting to hear the backstory behind Do or Die, the new app/e-book/something by Clark Kokich, the Chairman of Razorfish. Co-written with Larry Asher of Worker Bees, Do or Die looks at the way advertising and marketing […]

Hopefully The End Of Business As Usual Won’t Have The Usual Readers

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I always get a little suspicious when I hear someone proclaim “The End Of…” something related to marketing. See here. And there’s nothing subtle about the title of Brian Solis’ new book, The End of Business As Usual: Rewire the Way You Work To Succeed In the Consumer Revolution. While other folks do a better […]