Leadership Conversations Challenges Us To Move Up If We’re Ready

Leadership-Conversations-Book-Image

What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set of skills. And sometimes, for the agency or the person, this discovery is made too late — either after a promotion […]

Predictive Analytics Shows How Marketers Are Using – And Loving – Big Data

siegel-book-cover2

I recently wrote about Big Data and how creative people might get left behind in the great rush to mine the data for insights into consumer behavior. In Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, author Eric Siegel takes a look at a broad spectrum of companies and organizations […]

StoryBranding Gives You A Process, Not A Magic Formula

StoryBranding-Cover-200x300

I’ve written recently about my skepticism of the worshippers of “brand storytelling” as the new Holy Grail of advertising. So, I wasn’t sure what to expect from Jim Signorelli’s book StoryBranding: Creating Standout Brands Through the Power of Story.

More Thoughts On Social Media Is Bullshit

9781250002952

David already covered the book, but author B.J. Mendelson specifically asked me for my thoughts. I’m happy to oblige. With a title like Social Media Is Bullshit, B.J. Mendelson created a bit of a Rorschach test with his new book. Depending on how you feel about social media, or your role in using it for […]

A Story About A Storyteller Lost In His Own Story

Finbar Dolan has made 42 commercials in his career. But no great or particularly memorable spots, nothing to win him a big award and a shot at industry-fame and fortune. Nevertheless, the protagonist of Truth In Advertising, a new novel by John Kenney, makes good money thinking up mediocre ideas for companies who make diapers […]

Likeable Business Reads Like A “Greatest Hits” For Marketers Seeking Fans

I’ve come across dozens of books that emphasize the popular wisdom regarding building customer relationships, providing excellent service, creating memorable customer experiences, and using social media to connect with people. But if you need a quick overview of the whole shebang, you’d do well to get Dave Kerpen’s new book, Likeable Business: Why Today’s Consumers […]

Social Marketology Offers Some Insight Underneath The Buzzword Bingo

social-marketology-book-cover

I’ve read a lot of books about social media marketing over the past few years. And, much like social media itself, I’ve seen the good, bad, and ugly reflected in the writing and presentation of these books. I think we get a little of all three in Ric Dragon’s Social Marketology: Improve Your Social Media […]

The AdPulp Interview: Steve Harrison, Howard Gossage’s Biographer

51Kx2Ai0oPL._SL500_AA300_

When The Book of Gossage was first released in the mid-90’s, I was a student in ad school. I’d never heard of Howard Gossage or seen his work, but his philosophy about advertising and his work clearly had an influence on many ad professionals. Still, he remained a bit of an enigma, a sort-of cult […]

A Creator’s Guide To Transmedia Storytelling Goes Beyond The Buzzwords

0071791523.09.LZZZZZZZ

In the advertising industry these days, the phrase “transmedia storytelling” is thrown around almost as much as “content curation” by unimpressive people who don’t know what the fuck they’re talking about in an attempt to sound convincing. So it was refreshing to get a very good overview of what transmedia storytelling is, and isn’t, in […]

Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book

photo2236

I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple […]