Likeable Business Reads Like A “Greatest Hits” For Marketers Seeking Fans

I’ve come across dozens of books that emphasize the popular wisdom regarding building customer relationships, providing excellent service, creating memorable customer experiences, and using social media to connect with people. But if you need a quick overview of the whole shebang, you’d do well to get Dave Kerpen’s new book, Likeable Business: Why Today’s Consumers […]

Social Marketology Offers Some Insight Underneath The Buzzword Bingo

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I’ve read a lot of books about social media marketing over the past few years. And, much like social media itself, I’ve seen the good, bad, and ugly reflected in the writing and presentation of these books. I think we get a little of all three in Ric Dragon’s Social Marketology: Improve Your Social Media […]

The AdPulp Interview: Steve Harrison, Howard Gossage’s Biographer

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When The Book of Gossage was first released in the mid-90′s, I was a student in ad school. I’d never heard of Howard Gossage or seen his work, but his philosophy about advertising and his work clearly had an influence on many ad professionals. Still, he remained a bit of an enigma, a sort-of cult […]

A Creator’s Guide To Transmedia Storytelling Goes Beyond The Buzzwords

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In the advertising industry these days, the phrase “transmedia storytelling” is thrown around almost as much as “content curation” by unimpressive people who don’t know what the fuck they’re talking about in an attempt to sound convincing. So it was refreshing to get a very good overview of what transmedia storytelling is, and isn’t, in […]

Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book

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I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple […]

Social TV, Optimize, and Mobilized Marketing: A Triplet Of How-To Books

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I’ve got three new books sitting here that I’d like to briefly mention. Interestingly, we see a pattern emerge, at least among the titles: Social TV: How Marketers Can Reach And Engage Audiences By Connecting Television To The Web, Social Media, And Mobile by Mike Proulx and Stacey Shepatin. While this book is full of […]

Uprising Attempts To Capture Movement Marketing In A Fast-Paced World

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Back in 2008 on this blog, David wrote two separate articles, here and here, on StrawberryFrog and its founder Scott Goodson’s notion of creating “cultural movements.” I didn’t think to check the AdPulp archives until I made my way through a copy of Goodson’s new book, Uprising: How to Build A Brand And Change The […]

Go Mobile Makes Sense Of The Medium We’re All Scrambling To Understand

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If you read a lot of marketing advice these days, then you’ve seen the word “mobile” used as the key to the future – much the way “plastics” was in The Graduate. But for those businesses and brands that can’t quite grasp the mobile world, Jeanne Hopkins and Jamie Turner offer a good overview in […]

The Art Of The Pitch Aims To Help You Get Ahead

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What’s the difference between a talented ad executive and a talented and successful ad executive? Often times, the successful one knows how to present. While many people are lamenting the pervasiveness of spec creative, or the futility of the pitch process, Peter Coughter argues the case for successful presentation and pitching skills in The Art […]

Get Your Instant Fix Of “View From The Cheap Seats”

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I’m happy to announce the Kindle version of my book is now available for just $2.99! That’s about 3 cents a column. If you have an iPad with the Kindle App, it’s an instant download for you, too. Thanks for your support, and have a Merry Christmas.