I’ve written recently about my skepticism of the worshippers of “brand storytelling” as the new Holy Grail of advertising. So, I wasn’t sure what to expect from Jim Signorelli’s book StoryBranding: Creating Standout Brands Through the Power of Story.
I’ve read a lot of books about social media marketing over the past few years. And, much like social media itself, I’ve seen the good, bad, and ugly reflected in the writing and presentation of these books. I think we get a little of all three in Ric Dragon’s Social Marketology: Improve Your Social Media […]
When The Book of Gossage was first released in the mid-90′s, I was a student in ad school. I’d never heard of Howard Gossage or seen his work, but his philosophy about advertising and his work clearly had an influence on many ad professionals. Still, he remained a bit of an enigma, a sort-of cult […]
In the advertising industry these days, the phrase “transmedia storytelling” is thrown around almost as much as “content curation” by unimpressive people who don’t know what the fuck they’re talking about in an attempt to sound convincing. So it was refreshing to get a very good overview of what transmedia storytelling is, and isn’t, in […]
I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple […]
I’ve got three new books sitting here that I’d like to briefly mention. Interestingly, we see a pattern emerge, at least among the titles: Social TV: How Marketers Can Reach And Engage Audiences By Connecting Television To The Web, Social Media, And Mobile by Mike Proulx and Stacey Shepatin. While this book is full of […]
Back in 2008 on this blog, David wrote two separate articles, here and here, on StrawberryFrog and its founder Scott Goodson’s notion of creating “cultural movements.” I didn’t think to check the AdPulp archives until I made my way through a copy of Goodson’s new book, Uprising: How to Build A Brand And Change The […]