On Message Reminds Us To Stick To The Story

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The more experience I get in marketing and advertising, the more impressed I am with the sheer skill and chutzpah of political message-makers. They work on their cause or their candidate with relentless focus, and even if it’s for a short campaign season, they craft messages that stick probably better than 99% of the consumer […]

Stop Tweeting Boring Sh*t Is NSFW At Boring Workplaces

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Over the years, I’ve seen many ad agencies publish books of one kind or another. Many fall nakedly into the “here’s our proprietary process, along with case studies to back it up” genre. Others take a more compelling approach. Such is the case with Sausalito agency Division of Labor’s new book: Stop Tweeting Boring Sh*t: […]

Design Thinking For Strategic Innovation Aims To Make Business More Elegant

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I’m not sure designers would agree, but it feels to me like we’re in a golden age of design. Because as complex as our world (and the technology propelling it) is getting, there’s a stronger need for simple, clear design in our products and surroundings. Idris Mootee takes a closer look at this in Design […]

Loveworks Promotes An Agency, Not A Marketing Methodology

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Over the years, AdPulp has written many stories referencing Kevin Robert’s book Lovemarks, an overly designed Saatchi & Saatchi promo piece wrapped in a trademarked branding process. It’s amusing to note now that in 2006, a former CEO of a department store was so enamored of the book he hired Saatchi to turn his store […]

60 Minute Brand Strategist Goes Deep Into Branding With Style

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I’ve long ago stopped paying much attention to people who throw around the word “branding” or keep harping on the meaning of “brand.” Because depending on where you work — an ad agency, a design firm, a digital marketing shop, etc. — branding and brand building means something different to you. Still, it’s illuminating to […]

Data Points Makes For Surprisingly Fun Number Crunching

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With most marketing books, their titles and subtitles make them seem way too pretentious and self-important. Which is why I had a feeling that Nathan Yau’s book Data Points: Visualization That Means Something could be refreshingly human. And I was right. Yau, a statistician and the creator of FlowingData.com, has done something I’ve rarely seen: […]

Like A Zen Master, Tom Asacker Explains The Business of Belief

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When we change our actions, we also change our beliefs. And what we believe compels further action. It is a virtuous cycle, and understanding its elemental framework can help you to connect with and motivate people. “People are drawn across the bridge of belief by their anticipation of a better experience and a better life. […]

Brutal Simplicity Of Thought Looks Good But Simply Lacks A Deep Purpose

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I have to admit, I’m a sucker for books like the one created by M&C Saatchi, “Brutal Simplicity of Thought: How It Changed The World.” Much like its title implies, this is a simple book: Elegantly written and designed, each two-page spread offers a simple visual, along with one question and a three-sentence answer. Some […]

What’s The Future Of Business? Comes With An Incomplete Answer

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When I review books here on AdPulp, I don’t talk about whether I like a book or don’t like it, or whether it’s well-written or not. I simply try to answer the question, “What would AdPulp readers learn by reading this book?” With that mind, I confess: I simply don’t know what to make of […]

Leadership Conversations Challenges Us To Move Up If We’re Ready

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What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set of skills. And sometimes, for the agency or the person, this discovery is made too late — either after a promotion […]