Disruptive Marketing Hits The Most Common Notes Being Sung These Days

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In 2016, it’s impossible to find anyone in marketing who doesn’t believe we’re in a period of rapid transformation. The change is coming from all aspects of business and technology, and everyone is scrambling for their share of the new landscape. Geoffrey Colon attempts to make sense of how it’s all occurring in Disruptive Marketing: […]

Generation Creation Looks At Creativity From All Sides Now

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I have a soft spot for articles and programs where people get interviewed. Magazine profiles and shows like “Inside the Actors Studio” reveal a lot of insight if you’re fan of whoever the subject is. Which is why I really enjoyed reading Generation Creation: Creativity in the Age of Everything by Bill Green, Angela Natividad […]

Advertising Design and Typography Teaches The Craft Methodically

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As an advertising instructor, I rely on all sorts of books and materials to help my class learn where “the bar” is. But most of what I use is written by working professionals in the business, aimed at other working professionals. It’s rare that I ever see an actual advertising textbook. So Alex W. White’s […]

Minor King

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Advertising, and especially copywriting, has been the entry point of quite a few authors in the past. Clive Cussler, F. Scott Fitzgerald, Salman Rushdie, et. al. Since we like to highlight the modern day people who come from the industry, let me direct your attention to Jim Mitchem. Jim Mitchem is the author of the […]

The Simplicity Cycle Reminds Us Simple Isn’t Easy

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If you’ve worked in advertising and marketing for a good bit of time, then you’ve seen everything become more complicated. Creating marketing plans, the many ways to execute ideas, and the media landscape seem more labyrinthine than ever before. Yet somehow, it’s the simplest ideas, and the simplest executions, that stand out the most. Dan […]

Buy My New Book: “Killer Executions and Scrubbed Decks”

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If you’ve ever spent any time in advertising or marketing, you’ve heard people speak in terms that are beyond bizarre. Scope Creep. Deliverables. Ideation. You’ll also hear people talk about killer ads, hard-hitting ads, ads that are blown out and executed. I break down (and sarcastically deflate) these terms and others in my new book, […]

Meet Mr. Product Chronicles Famous, And Not-So-Famous, Ad Characters

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I was in a Creative Director’s office when I first heard the term “critter” in reference to a spokesperson I was developing for an ad campaign. The CD was a bit of a hack and used it rather incorrectly. But it’s probably safe to assume that advertising critters of all kinds are well-documented in Meet […]

Does It Work? Focuses on Digital Marketing Effectiveness and Much More

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When I first saw “Dumb Ways to Die,” I loved it. Thought it was brilliant. Later when I heard the campaign only reduced pedestrian collisions with trains by 33% or so, I concluded it didn’t quite work as well as those of us in the ad industry were led to believe. It turns out Shane […]