Agency Lays It Out Completely For Those Starting Shops

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I’ve met many agency CEOs and founders in my time. And if there’s one thing they all have in common, it’s that none of them know what they’re doing. I don’t mean that in a bad way. It’s simply that every agency is different and its principals always bring different skills the mix. There’s no […]

Jeffrey Gitomer’s Sales Bible Remains An Invaluable Resource

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Let’s face it, few people who work in marketing or advertising want to admit they’re salespeople. But we all are, to a degree: We’re selling ourselves, our talents, our ideas, and our value all the time. So can a book like Jeffrey Gitomer’s Sales Bible help people in advertising and marketing? Of course it can. […]

Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand

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These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, […]

Taking Down Goliath Is Digital 101 For The Davids Of Business

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If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […]

New Books: Hooked and Targeted

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In Hooked: How to Build Habit-Forming Products, Nir Eyal lays out a four-step process called the Hook Model for creating the types of products and services that keep people coming back for more. Although many of the examples he uses are online-oriented (Yelp, Twitter, The Bible App), there are plenty of lessons here for folks […]

Ad Agencies Looking To Win More Business Need The Levitan Pitch

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I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services […]

Powers Of Two Examines The Best Creative Teams

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Of all the mistakes I’ve made in my advertising career, perhaps the biggest ones were not staying partners with two art directors with whom I had a great working relationship. One left an agency I was working at, the other I left behind for another agency. Because, as I’ve learned the hard way, a great […]

Brandjack Chronicles The Brouhahas Of Marketing

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Nearly every marketing book I review for AdPulp contains a handful of case studies or brand examples. But they have nothing on the sheer quantity of case studies and “learnings” to be found in Brandjack: How Your Reputation Is At Risk From Brand Pirates and What To Do About it by Quentin Langley. “Dell Hell” […]

Storyscaping Offers Good Advice Wrapped In Self-Promotion and Buzzword Bingo

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It really has become quite the phenomenon for ad agencies to roll up their trademarked processes and new business presentations in full-length books. We get a strong whiff of that in Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl of SapientNitro. At its core, Storyscaping is essentially an exhortation we’ve […]

Mobile Magic Reveals Some Not-So-Secret But Valuable Information

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I can’t say that I’ve ever associated “Saatchi & Saatchi” with “mobile,” but as we’ve seen before, it’s an agency that’s quite fond of dropping books as self-promotional pieces. This time around, we get a little more useful information in Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing by Tom Eslinger. Now, keep […]