Free Range Brands Looks At A Marketing Landscape Gone Wild

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Think back on the last decade or so, and you’ll find countless examples of companies whose traditional positions in the marketplace were challenged. Some have successfully adapted, and some haven’t. Nicole Ertas takes a closer look at this phenomenon in Free Range Brands: Join the New Breed of Agile Brands. To start with, Ertas talks […]

Sell With A Story Keeps It Personal For A Change

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Frankly, I’m sick of talk about “storytelling.” All brands and marketers and ad people think they’re now in the business of storytelling, to the point where the word is meaningless. Even worse are people who use the word “story” as a concept the way snotty, wanna-be aristocrats use the word “sport.” Thankfully, we get none […]

Disruptive Marketing Hits The Most Common Notes Being Sung These Days

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In 2016, it’s impossible to find anyone in marketing who doesn’t believe we’re in a period of rapid transformation. The change is coming from all aspects of business and technology, and everyone is scrambling for their share of the new landscape. Geoffrey Colon attempts to make sense of how it’s all occurring in Disruptive Marketing: […]

Generation Creation Looks At Creativity From All Sides Now

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I have a soft spot for articles and programs where people get interviewed. Magazine profiles and shows like “Inside the Actors Studio” reveal a lot of insight if you’re fan of whoever the subject is. Which is why I really enjoyed reading Generation Creation: Creativity in the Age of Everything by Bill Green, Angela Natividad […]

Advertising Design and Typography Teaches The Craft Methodically

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As an advertising instructor, I rely on all sorts of books and materials to help my class learn where “the bar” is. But most of what I use is written by working professionals in the business, aimed at other working professionals. It’s rare that I ever see an actual advertising textbook. So Alex W. White’s […]

Minor King

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Advertising, and especially copywriting, has been the entry point of quite a few authors in the past. Clive Cussler, F. Scott Fitzgerald, Salman Rushdie, et. al. Since we like to highlight the modern day people who come from the industry, let me direct your attention to Jim Mitchem. Jim Mitchem is the author of the […]

The Simplicity Cycle Reminds Us Simple Isn’t Easy

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If you’ve worked in advertising and marketing for a good bit of time, then you’ve seen everything become more complicated. Creating marketing plans, the many ways to execute ideas, and the media landscape seem more labyrinthine than ever before. Yet somehow, it’s the simplest ideas, and the simplest executions, that stand out the most. Dan […]

Buy My New Book: “Killer Executions and Scrubbed Decks”

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If you’ve ever spent any time in advertising or marketing, you’ve heard people speak in terms that are beyond bizarre. Scope Creep. Deliverables. Ideation. You’ll also hear people talk about killer ads, hard-hitting ads, ads that are blown out and executed. I break down (and sarcastically deflate) these terms and others in my new book, […]