Brands That Blog

Corporate blogs are proliferating, according to the founder of Technorati. There are significant numbers of individual bloggers at Microsoft and Sun Microsystems, but their blogs are personal, not official. For a closer look at how a blog fits into a firm’s marketing strategy, take a look at Stonyfield Farms, a New Hampshire-based organic dairy with […]

Storytellers Needed

“Most copywriters are uninspired hacks with only a small bag of smartass tricks separating themselves and oblivion. Very few of them bring any seriously original thinking to their client´┐Żs problems. And very few clients ask copywriters for serious thinking as a result. They ask other people instead.” -Hugh Macleod of Gaping Void Hugh’s words are […]

Blogs Stop P.R. Short

In Green Bay, Wisconsin a city known for takes downs, comes Dana VanDen Heuvel, a marketing consultant who has put together a great look at what traditional P.R. offers versus blogs. It’s a game-winning open field tackle for the blogs. Share

The Wonders Of Wiki

Blogs are being discussed just about everywhere in mainstream media today. CNBC and other news programs have even begun to feature bloggers like Ana Marie Cox, a.k.a. Wonkette, as talking heads. Now wiki is having its day in the sun. Business Week and Red Herring recently ran articles on this open source publishing technology. While […]

Conversational Media Goes Big Time

The future just arrived. Welcome to it. AdAge editor, Scott Donaton writing today about how consumers now hold all the cards, not marketers, said, “Make no mistake, it’s nothing short of a revolution. Those who don’t embrace it — and resistance to change remains disappointingly strong — will be crushed by it.” Scott Donaton, editor […]