Inbound links are commonly used to rank blogs by services like Technorati. The more inbound links a blog has the more status it enjoys in this ranking system. Clearly, it's but one key factor, but this simple model has become a leading indicator for the bloatosphere at this early juncture. One blogger, Tristan Louis, compiled Technorati's numbers for each individual Weblogs, Inc. blog. He determined that one incoming …
The Word “Blog” Endures A Terrible Beating
The New York Times picked up the Weblogs, Inc. story today from Bloomberg News. The piece is so poorly written, I can hardly believe it appears in the Gray Lady. The America Online unit of Time Warner agreed yesterday to buy Weblogs, the owner of 85 Web sites that serve as hosts to the popular online diaries called blogs. The closely held Weblogs publishes about 1,000 blogs a week on topics including technology, …
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Square Pegs In Round Holes
Hugh MacLeod: One thing you notice when you start attending the blog conferences and hanging around the more well-known and respected bloggers on the planet: None of them seem to take it very seriously. They just get on with it. If what they do works for them, it's because it all comes naturally. But maybe Big Media doesn't want it to all come naturally- maybe they want it to all come artificially. Maybe that's why …
Cha Ching
Paid Content is breaking the story du jour. Jason Calacanis is selling his Weblogs, Inc. to AOL for up to $35 million US dollars. For Calacanis, this is his second company being sold in a space of about two years...his original company Rising Tide Studios was first sold to Wicks Business Information, which in itself was bought out by Dow Jones. The company's blogs have had an exponential trajectory, with sites like …
Where Brands Can Go With Their Blogs
Some smart people have recently asked me pertinent questions about the value of blogs for brands and branded communications. This is a rich topic--one we might spend days exploring at an expensive seminar on a tropical island. For our purposes here, I'll offer a couple of scenarios to consider. Before I do, I'd like to point out that blogs are narrative in structure. As a writer, I can't help but be excited by this …
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There’s Money In Them Shoes
Pro Blogger has an interview with The Manolo. In said interview said shoe blogger talks about revenue garnered from the site, use of the third person and other oddities. The ProBlogger - What are the main ways that the Manolo makes income from the Shoe Blog? The Manolo - In the order of importance, the affiliate sales of the shoes and the fashion, the contextual ads like the google and the chitka, the blogads, then …
Armstrongs Look To Ads For Freedom And Food
Heather Armstrong is one of the funniest people writing on the web. And her traffic is huge, which used to make me wonder why there was no advertising on her site. Recently ads started to appear on her site and in her RSS feeds. Yesterday she explained the reason for the change. My husband does not suffer from any mental illness other than Likes Steely Dan Disorder, but I’m fairly certain that he is on the verge of a …
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Chrysler’s Firehouse “Blog” For “Serious Journalists” Only
Steve Hall of Adrants wrote last week about Chrysler's half-hearted entry into the bloatoshpere. Half-hearted because one must present MSM credentials to "qualify" to read Chrysler's press releases. I mean, how late 20th century can you get? Detroit News: The blogosphere can be a jungle, as Chrysler is finding out. The U.S. division of DaimlerChrysler AG recently launched a Weblog called thefirehouse.biz designed to …
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